Shop smart: Save up to 73% on today's Prime Day Amazon device deals

• Amazon Prime Day 2025 is underway, offering deals on Amazon devices like Kindles, Echo speakers, Ring Doorbells and Fire TVs.
• Alexa+, Amazon's next-generation AI assistant powered by generative AI, is now available.
• Prime Day 2025 runs from July 8th through July 11th, extending the sale to four days.

With Amazon Prime Day 2025 officially underway, it's the perfect time to snag incredible deals on Amazon devices! Whether you're looking to upgrade your home with the latest smart home tech or simply expand your existing collection, Prime Day has you covered.

Even better, now's the ideal moment to grab Alexa-enabled devices, especially with the highly anticipated release of Alexa+, Amazon's next-generation AI assistant, making your smart home experience even more intuitive and powerful.

So, don't miss out on the best Prime Day deals on Amazon devices happening right now! From Amazon Kindles, Echo speakers and Ring Doorbells to Fire TVs, we've carefully rounded up all the top discounts for you below.

Today's best Prime Day deals on Amazon devices

Bonus Tip: Select Amazon Device purchases will earn you up to 10% cash back when you use your Amazon Prime Credit Card.

Amazon Smart Plug Works with Alexa

Get the super popular Amazon Smart Plug on sale during Prime Day to give your home a clever upgrade! Save 48% at Amazon

• Save 31% at Amazon: Amazon Basics Smart A19 LED Light Bulb

Amazon Echo Spot

The newest Amazon Echo Spot is an alarm clock, a speaker, a smart home hub and more. Save 44% at Amazon

• Amazon device deal: 33% off the Amazon Echo Hub | 8-Inch Smart Home Control Panel with Alexa
• Save 36% at Amazon: Amazon Fire TV Cube with AI-powered Fire TV Search

Amazon Smart Air Quality Monitor

This air quality monitor features an indication of current air quality using a color-coded LED and an easy-to-understand air quality score in the Alexa app anytime. Save 36% at Amazon

Ring Battery Doorbell Plus

This battery doorbell features head-to-toe HD+ video, giving you an expanded field of view so you can see more of who’s at your door. Save 47% at Amazon

Blink Outdoor 4 - 3 Camera System

These wireless smart security cameras help you protect your home inside and out right from your smartphone. Save 62% at Amazon

Amazon Kindle Scribe

This Kindle and a notebook, all in one, has been redesigned with a flush-front display, uniform white borders and an upgraded Premium Pen, which feels like writing on paper. Save 35% at Amazon

Amazon Echo Show 8

This Echo Show 8 has better sound, better calling with a centered, auto-framing camera and better smart home integration with a built-in smart home hub, all on an 8” HD touch screen. Save 27% at Amazon

Amazon Echo Pop

This compact smart speaker with Alexa features full sound that's great for bedrooms and small spaces. Save 45% at Amazon

Amazon Fire HD 8 Kids Pro Tablet

This full-feature tablet (not a toy) is made for big kids ages 6–12 and comes with a 1-year subscription to Amazon Kids+ and a slim, kid-friendly case. Save 50% at Amazon

Amazon Fire TV Stick 4K

This best-selling 4K stick features improved streaming performance optimized for 4K TVs. Save 50% at Amazon

Amazon Fire TV Soundbar Plus

This soundbar can take your entertainment to the next level with incredible sound, clarity and depth packed into an all-in-one design. Save 40% at Amazon

Amazon Fire HD 10 Kids Pro Tablet

Amazon's largest, most powerful tablet with HD display, large storage and 10+ hours of battery. Includes a slim case and a 2-year worry-free guarantee. Save 45% at Amazon

Amazon Echo Auto

This device features a slim design that has 5-mics built-in so Alexa can hear you over music, A/C or road noise. Includes a fast car charger to charge your phone on the go. Save 73% at Amazon

What is Alexa+?

Alexa+ is Amazon's next-generation AI assistant, powered by generative AI, making it much smarter and more conversational than the original. It can understand context, remember your preferences and engage in more natural discussions.

Alexa+ excels at getting things done by managing multi-step tasks across thousands of services and devices, from booking reservations and ordering groceries to controlling smart home devices with natural language. It learns from your interactions to provide personalized responses and is available on many existing Echo devices, free for Amazon Prime members or $19.99/month for others. Head over here to learn more about Alexa+.

What are the dates of Amazon Prime Day 2025?

Amazon's 2025 Prime Day sale will run from Tuesday, July 8 through Friday, July 11 this year. It is the first year that the sale will be extended from two days to four.

We'll be monitoring all the best and most unbelievable Amazon deals throughout the sale, so be sure to check out all the top Paste BN Shopping coverage to catch even more shopping tips!

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Do I need to be a Prime member to shop Prime Day deals?

Yes, Prime Day deals are only available to Amazon Prime members. The July Prime Day sale offers incredible Prime member-exclusive discounts on select products that can help members save more than anyone else.

Amazon Prime membership

Sign up for an Amazon Prime membership to get exclusive perks and benefits all year. Join Amazon Prime

Plus, joining Prime helps guarantee you get other perks like fast shipping all year long!