Today's Big Deals: Save on luxury picks from Bang + Olufsen, Olaplex, Away
These limited Prime deals are high-quality, without the splurge.

Kasey Caminiti- Amazon Prime Day 2025's second day features "Today's Big Deals" with luxury items at exclusive discounts for Prime members.
- Premium brands like Bang + Olufsen, Olaplex, Away, and more are included in the limited-time deals.
- Prime Day 2025 runs from July 8th through July 11th and requires an Amazon Prime membership.
Amazon Prime Day 2025 is pulling out all the stops on the second day of the sale.
One of the new offerings for Prime Day 2025 is Amazon's limited-time daily deals dubbed, Today's Big Deals. The daily themed drops feature top offers exclusive to Prime members and today's are pretty luxe. The timed discounts for today include high-end products and premium brands like Bang + Olufsen headphones, Olaplex hair treatments, Away luggage and more.
Basically, if you have expensive taste but can't always justify the price tag, these Prime deals are probably already on your Amazon wishlist.
Whether you're upgrading your tech, prepping for summer travel or finally snagging that splurge-worthy skincare product you've been eyeing, now’s the time to click “add to cart.” Below, I've rounded up the most jaw-dropping, limited-time markdowns so you can shop smarter, not harder.
Shop Today's Big Deals on Wednesday, July 9: Premium Amazon Prime Day finds
Save up to 61% on these exclusive, limited-time Prime deals. The savings won't be here forever, so check them out while you can.
Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic

Olaplex No. 7 Bonding Oil

Ring Outdoor Cam Plus

Away Bigger Carry-On Luggage

Bang + Olufsen Beoplay HX, Comfortable Wireless ANC Over-Ear Headphones

Swarovski Emily Tennis Bracelet Jewelry Collection

Elemis Pro-Collagen Marine Cream SPF 30

Samsung 55-Inch Smart TV - The Frame Series

Our Place Wonder Oven 6-in-1 Air Fryer + Toaster Oven with Steam Infusion

- Save 49% at Amazon: Our Place Titanium Pro 4-Piece Cookware Set – Always Pan & Perfect Pot
Amazon Echo Frames, an Alexa Device

Laneige Lip Sleeping Mask, Gummy Bear

Ninja Blast Portable Blender

Lego Star Wars Imperial Star Destroyer Building Set

Henckels Statement Razor-Sharp 20-Piece Knife Set with Block

Amazon Fire HD 10 Tablet

Prime day shopping tips: How to stay updated on Amazon Prime Day deals
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When is Prime Day 2025?
Amazon Prime Day 2025 is live from Tuesday, July 8 through Friday, July 11.
Do I need to be an Amazon Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to shop the limited Prime deals. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.

How much does an Amazon Prime membership cost?
New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.
Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the Paste BN Network may earn a commission. Prices were accurate at the time of publication but may change.