Shopping Deals and Discounts

Today's Big Deals: Save on luxury picks from Bang + Olufsen, Olaplex, Away

These limited Prime deals are high-quality, without the splurge.

Shop Today's Big Deals during Amazon Prime Day to save on luxury skincare, premium headphones and high-end luggage.

Kasey Caminiti

Paste BN

Updated July 9, 2025, 2:42 p.m. ET

Amazon Prime Day 2025's second day features "Today's Big Deals" with luxury items at exclusive discounts for Prime members.
Premium brands like Bang + Olufsen, Olaplex, Away, and more are included in the limited-time deals.
Prime Day 2025 runs from July 8th through July 11th and requires an Amazon Prime membership.

Amazon Prime Day 2025 is pulling out all the stops on the second day of the sale.

One of the new offerings for Prime Day 2025 is Amazon's limited-time daily deals dubbed, Today's Big Deals. The daily themed drops feature top offers exclusive to Prime members and today's are pretty luxe. The timed discounts for today include high-end products and premium brands like Bang + Olufsen headphones, Olaplex hair treatments, Away luggage and more.

Basically, if you have expensive taste but can't always justify the price tag, these Prime deals are probably already on your Amazon wishlist.

Whether you're upgrading your tech, prepping for summer travel or finally snagging that splurge-worthy skincare product you've been eyeing, now’s the time to click “add to cart.” Below, I've rounded up the most jaw-dropping, limited-time markdowns so you can shop smarter, not harder.

Shop Today's Big Deals on Wednesday, July 9: Premium Amazon Prime Day finds

Save up to 61% on these exclusive, limited-time Prime deals. The savings won't be here forever, so check them out while you can.

Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic

The best-selling Sony headphones are usually $349.99 but thanks to this exclusive Prime Day discount, you can ring up at just $183. Save 48% at Amazon

Olaplex No. 7 Bonding Oil

Get the super popular Olaplex hair oil on sale for a limited time only during Prime Day. Seriously, a 30% discount is awesome. Save 30% at Amazon

Ring Outdoor Cam Plus

Normally $99.99, you can get the newest Ring Outdoor Camera on sale for a sweet Prime Day price of $59.99. Save 40% at Amazon

Away Bigger Carry-On Luggage

Prime Day luggage deals are absolutely killing it right now. Get this Away carry-on suitcase is on sale for less than $240 right now. Save 20% at Amazon

Bang + Olufsen Beoplay HX, Comfortable Wireless ANC Over-Ear Headphones

These gorgeous, luxurious headphones from Bang + Olufsen are the definition of a premium Prime Day deal. Save 47% at Amazon

Swarovski Emily Tennis Bracelet Jewelry Collection

Whether you’re surprising someone special or treating yourself, this sparkly Swarovski tennis bracelet is a dazzling deal. Save 51% at Amazon

Elemis Pro-Collagen Marine Cream SPF 30

The top-rated Elemis daily moisturizer is super lightweight and on sale for a wild 40% off with this Prime Day deal. Save 40% at Amazon

Samsung 55-Inch Smart TV - The Frame Series

This slim-fit, wall-mounted TV has an 'Art Mode' to turn your TV into modern or classic art—and it is 47% off today only. Save 47% at Amazon

Our Place Wonder Oven 6-in-1 Air Fryer + Toaster Oven with Steam Infusion

Save 20% on this cult-favorite multi-use air fryer and toaster oven. For a compact, countertop appliance, this baby can pretty much do it all. Save 20% at Amazon

Save 49% at Amazon: Our Place Titanium Pro 4-Piece Cookware Set – Always Pan & Perfect Pot

Amazon Echo Frames, an Alexa Device

These high-tech smart glasses with Alexa are an Amazon best-seller. Get the new frames for under $130 with 61% off. Save 61% at Amazon

Laneige Lip Sleeping Mask, Gummy Bear

You'll absolutely want to add this nourishing Laneige lip mask to your shopping cart. Get it for less than $17 today. Save 30% at Amazon

Ninja Blast Portable Blender

Get this cordless, 18-ounce personal blender on sale for less than $45 with this Prime Day deal. Save 36% at Amazon

Lego Star Wars Imperial Star Destroyer Building Set

Lego Star Wars Imperial Star Destroyer building set

You can build a detailed and playful brick built version of the Imperial Star Destroyer! Get 30% off at Amazon

Henckels Statement Razor-Sharp 20-Piece Knife Set with Block

Henckels is a renowned kitchen brand and the knives are some of the best out there. Get this set on sale for under $140 at Amazon. Save 30% at Amazon

Amazon Fire HD 10 Tablet

This tablet features 25% faster performance than the previous generation, and 3 GB of RAM, making it ideal for seamless streaming, reading and gaming. Save 50% at Amazon

Shop Today's Big Deals

Prime day shopping tips: How to stay updated on Amazon Prime Day deals

Paste BN Shopping will be covering all the Prime Day savings, along with post-Prime Day deals, so stay here:

When is Prime Day 2025?

Amazon Prime Day 2025 is live from Tuesday, July 8 through Friday, July 11.

Do I need to be an Amazon Prime member to shop Amazon Prime Day?

Yes, you must be an Amazon Prime member to shop the limited Prime deals. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.

Amazon Prime membership

How much does an Amazon Prime membership cost?

New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year.

Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the Paste BN Network may earn a commission. Prices were accurate at the time of publication but may change.