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Shopping Deals and Discounts

Turn any standard television into a smart TV with this Roku streaming deal 📺

Jessie Quinn
Paste BN
July 10, 2025, 4:00 p.m. ET
  • Amazon Prime Day, running July 8-11, offers the Roku Streaming Stick at a discounted price.
  • The Roku Streaming Stick transforms any TV into a smart TV with access to streaming apps and voice control.
  • The device offers a user-friendly experience with easy setup and a universal remote.
  • An Amazon Prime membership is required to access Prime Day deals.

We live in a time when most of our TVs are considered “smart,” meaning they’re essentially like mini computers that can connect to the internet and allow you to stream TV shows, movies, games and more with a few quick clicks. And if they’re not smart—or you want to elevate some of their capabilities—investing in a device such as the Roku Express 4K+ can completely transform the user experience. 

Whether you want a Roku to support more smart features on your TV or are looking for a way to make your viewing experience hands-free with voice activation (and without buying a new smart TV), Amazon Prime Day is the best time to buy. From July 8 through July 11, you can score the Roku Streaming Stick at one of its lowest prices of the year—it’s basically like Black Friday in July. 

Prime Day deal: Roku Streaming Stick

Roku Streaming Stick 4K
Turn any TV into a smart TV with this streaming stick. Stick: Save 50% at Amazon Stick+: Save 52% at Amazon

You can transform any TV into a smart TV—or elevate your smart TV—with the Roku Streaming Stick. This streaming device is essentially a modern-day cable box. It gives you access to all of the streaming apps, making it easier to browse and make selections hands-free with voice control, and even allows you to customize your home screen for a more personalized viewing experience.

The device is also super easy to set up—all you have to do is connect it to your TV and enter your WiFi details for nearly instant streaming access. Plus, it comes with access to over 350 free live TV channels (cable bill, who?).

The Roku streaming device even comes with a remote that you can pair with your TV for a more universal experience, so you can ditch the collection of controllers and just reach for one that turns on your TV, adjusts your surround sound stereo levels and allows you to flip through different channels and streaming platforms. Customers love Roku for its ability to connect to any TV (including the ones without smart features), speed, and user-friendly experience. They also note that it doesn’t freeze or have any real lag time and find the hands-free voice activation easy and convenient to use.  

When is Amazon Prime Day?

Amazon's 2025 Prime Day sale is live now, starting Tuesday, July 8 and running through Friday, July 11.

Paste BN Shopping will be covering all the savings throughout Prime Day 2025, so be sure to sign up for our newsletter and follow us on Instagram to stay updated!

Do I have to be an Amazon Prime member to shop Prime Day deals?

Yes, you must be an Amazon Prime member to access most deals. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.

Amazon Prime membership
Sign up for an Amazon Prime membership to get exclusive perks and benefits all year. Join Amazon Prime
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Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the Paste BN Network may earn a commission. Prices were accurate at the time of publication but may change.