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From Ilia to Tata Harper: Shop popular clean beauty brands at Credo Beauty


We rounded up the best-rated clean beauty brands at Credo Beauty, including Tower 28, Osea Malibu and more.

Credo Beauty is often referred to as the Sephora of clean beauty—and for good reason. This online and in-store retailer is a go-to destination for non-toxic, high-performance skincare and makeup. From cult-favorite brands like Ilia and RMS Beauty to its own in-house lines, Credo and Credo Skincare, the retailer is a haven for clean beauty lovers.

Whether you're just starting your clean beauty journey or looking to try a trending brand (hello, Tower 28, Osea Malibu and Kosas), Credo Beauty is the place to find skin-friendly, eco-conscious products that actually work.

Below, we've highlighted the most popular clean beauty brands to shop at Credo Beauty.

10 clean beauty brands to shop at Credo Beauty

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1. Ilia Beauty

Ilia is a top-selling clean beauty brand at Credo, known for its skincare-infused makeup. The Super Serum Skin Tint SPF 40 is a fan favorite, offering light coverage, hydration and sun protection in one. Another standout is the Limitless Lash Mascara, which lifts and lengthens without irritating sensitive eyes.

Shop Ilia Beauty at Credo

2. Kosas

Kosas delivers that effortless, no-makeup makeup look with real coverage. The Revealer Concealer triples as an eye cream, spot treatment, and concealer. For all-over glow, try the DreamBeam SPF 40, a mineral sunscreen that doubles as a light foundation.

Shop Kosas Beauty at Credo

3. LolaVie

Founded by Jennifer Aniston, LolaVie offers clean haircare that’s both effective and luxurious. The Glossing Detangler works as a heat protectant and shine booster, while the Restorative Shampoo strengthens strands with ceramides, niacinamide and biotin.

Shop LolaVie at Credo

4. Osea Malibu

Osea is a clean skincare brand rooted in seaweed-based formulas and sustainable practices. The Undaria Algae Body Oil is rich in antioxidants and deeply hydrating. For tired eyes, the Ocean Eyes Serum brightens and de-puffs with hyaluronic acid, caffeine, and peptides.

Shop Osea Malibu at Credo

5. RMS Beauty

A pioneer in clean makeup, RMS Beauty helped set the standard for the industry. The UnCover Up Concealer is lightweight and radiant, while the Lip2Cheek multitasker adds a natural flush to lips and cheeks—earning 4.9 stars from over 2,000 Credo shoppers.

Shop RMS Beauty at Credo

6. Tower 28 Beauty

Tower 28 is a newer clean beauty brand that’s already making waves. Designed for sensitive skin, its formulas meet National Eczema Association standards. Try the SunnyDays Tinted SPF for a hybrid sunscreen-foundation, or the SOS Daily Rescue Spray with hypochlorous acid to calm and hydrate.

Shop Tower 28 at Credo

7. Ursa Major

Ursa Major blends small-batch charm with serious skincare results. The Hoppin' Fresh Deodorant is a standout for post-shave comfort and odor control, while the Golden Hour Recovery Cream revives dry skin with essential fatty acids and antioxidants.

Shop Ursa Major at Credo

8. Goop Beauty

Gwyneth Paltrow’s Goop line is all about elevated, results-driven skincare. The G.Tox Himalayan Salt Scalp Scrub exfoliates and detoxifies, while the GOOPGLOW Microderm Exfoliator delivers spa-like radiance at home.

Shop Goop Beauty at Credo

9. Fur

Fur brings luxury to body care with products designed to treat ingrown hairs and soften coarse hair. The Fur Oil is a best-seller for smoothing pubic and body hair, and the Ingrown Deodorant is a must-have for preventing irritation in sensitive areas.

Shop Fur at Credo

10. Tata Harper

For a clean beauty splurge, Tata Harper is the gold standard. Handmade in Vermont, the Regenerating Cleanser exfoliates with BHA and apricot microspheres, while the Clarifying Mask targets breakouts with raw honey, superseeds, and African wild grape.

Shop Tata Harper at Credo

What Makes Credo Beauty Unique?

Credo Beauty is committed to offering the best in clean beauty. Every product undergoes a rigorous ingredient screening process based on science-backed safety standards. The retailer also prioritizes sustainable packaging, aiming to reduce virgin plastic and non-recyclable materials.

Beyond the products themselves, Credo evaluates the ethical practices of the brands it carries, ensuring transparency and integrity from formulation to manufacturing.