TikTok Shop has deals on the products users can't stop buying: Shop hair tools, earbuds 📲
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
We already know TikTok to be a haven for shopping and product inspiration—but did you know it's also home to an actual shop, where you purchase many of the same items you see splashed across your feed?
That's right: TikTok Shop isn't just a cute play on words (as I once presumed it to be), it's an actual storefront extension of the TikTok app, where users can buy trending products as recommended by their favorite content creators and even score them at (sometimes) better prices.
I spend an unseemly amount of time browsing through TikTok Shop, but there is a method to my binge-scrolling madness: I'm introduced to a ton of TikTok-viral items, many of which I get to try (and buy) before they reach cult-favorite status—or inevitably sell out. And in this week's batch of products that are trending on TikTok, I found an adorable wristlet dupe, an app-controlled scooter and a curling wand set that TikTok shoppers say is the "secret" to achieving A-lister waves at home. Shop more of the week's most viral TikTok products below:
Shop this week's most viral TikTok products
1. A curling wand with magical results
You don't need a full glam squad in order to achieve Hollywood-esque curls—just get this viral Wavytalk Multicurl Wand Set that comes with interchangeable wand heads and works with a variety of hair types.
My verdict? This 5-in-1 curling wand was reportedly a staple on Sabrina Carpenter's Short 'N Sweet Tour, and since I'm in my era of trying to replicate everything that she does ever (super healthy, I know), you can bet that this best-selling device will eventually find its way into my shopping cart. I love celeb-recommended products; sue me!
2. The ultimate travel tumbler
TikTok shoppers rave about this Frost Buddy To-Go Buddy Universal Cup that has a fully insulated design and can keep drinks fresh for up to 12 hours—making it perfect for work days with long commutes or just any extensive travel day.
My verdict? As evidenced by my cup cabinet—I'm a firm believer that you can never have too many tumblers. And as my summer addiction to iced coffee slowly transitions into a fall addiction to hot lattes, this insulated tumbler will definitely come in handy for keeping all of my drinks fresher for longer.
3. Earbuds with over 35 hours of play time
You don't have to dish out a ton of money in order to get a high-quality pair of headphones—at least not according to TikTok. Users on the app can't stop buying these JLab Go Wireless Earbuds, which offer over 35 hours of play time when fully charged and boast a custom EQ3 sound—fancy!
My verdict? Colorful, cute, compact and relatively cheap—there's a lot to love about these headphones, especially if you're a budget shopper (hi).
4. A small but mighty wristlet
Looking to downsize your wardrobe—quite literally? Among TikTok's most popular products is this compact Iris Waller Wristlet, which offers just enough space to hold the essentials (keys, credit cards etc.) and comes in a variety of fun colors.
My verdict? I always assumed that the older I got, the more my everyday bag would grow—but the opposite has proven to be true. As my large tote bags collect dust in my closet, it's these types of wristlet accessories that are getting the most wear; they're lightweight, they're lowkey and they prioritize only the essentials, which is the vibe I'm aiming for in most areas of my life these days. Who knew a wristlet could carry so much meaning?
5. An app-controlled scooter
Is this Ladped Electric Scooter the ultimate summer toy? TikTok seems to think so, and with a foldable design, app-controlled capabilities and up to 16 MPH speed, it's not hard to see why.
My verdict? I have the athletic capabilities and coordination of a worm, so I sadly don't foresee this foldable scooter anywhere in my future. But hey, if you've got an adventurous kiddo or just an itch to scoot more this summer, this is definitely a worthwhile buy.
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.