📲 This week's viral TikTok finds: Rare Beauty's new perfume, a drink holder bag
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
My TikTok feed was a total dream this week: Shopping inspiration everywhere, Taylor and Travis videos flooding my "For You" page, my favorite creators whipping out their fall decor and declaring that summer is officially over (thank God). It was like my entire personality—for better or worse—got condensed into one app.
And in the midst of it all, I even found myself falling in love with (and inevitably buying) some of the trending items on TikTok Shop.
Among this week's best-sellers were a crossbody bag with a built-in cup holder (for the Stanley-obsessed), a portable telescope with a phone attachment (for the nature-obsessed) and a gourmand new fragrance from Rare Beauty (for the Selena Gomez-obsessed).
Below, I break down all of this week's most viral TikTok Shop finds that are worth checking out—and the ones that I'll be skipping:
Shop this week's most viral TikTok finds
1. A bag with a built-in drink holder
Can't leave your house without a Stanley tumbler? You're far from alone. Perhaps that's why TikTok shoppers can't get enough of this Behaesty Adjustable Crossbody Bag, which features a built-in drink holder big enough to hold any bulky tumbler.
My verdict? After years of exhausting my right arm and forcing it to lug around a hefty Stanley tumbler, this bag will definitely provide some welcomed relief—plus, it's super cute.
2. Take your office setup to new heights
Elevate your work day setup (literally) with the help of this TikTok-loved Sweetcrispy Electric Standing Desk, which has electric and adjustable height functions, making it easier for you to get off your butt and into a more comfortable working position throughout the day.
My verdict? As the proud owner of a standing desk, I can confirm that it's truly the greatest thing in the world—by far the greatest investment I've made as a remote worker. Pro tip if you buy this baby: Slide a walking pad underneath it and you'll be able to get your daily steps in during the work day.
3. A perfume made for everyone
It isn't just the gourmand scent that's getting people talking about this new Rare Beauty Eau de Parfum from Selena Gomez's beauty brand—it's the bottle's ergonomic design, which was made in partnership with certified hand therapists to create a product that's more widely accessible, no matter your disability.
My verdict? If this perfume is anything like Rare Beauty's infamous liquid blush, then a little should go a long way. Looks like I've got a new fragrance to add to my perfume cabinet!
4. A must-have for cozy season
Winter will be here before you know it, and just as portable air conditioners proved to be an essential this summer, portable heaters are proving to be a must-have for cooler temperatures, too. TikTok's favorite model at the moment? This Vevor 5-AKW Diesel Air Heater.
My verdict? Living in Arizona where average winter temperatures are about 65 degrees, I'm basically the last person who needs this air heater in her home—BUT as someone who frequently camps in brisk, mountainous environments, this will definitely come in handy as a mini furnace for my camping tent.
5. A portable telescope
You'll see life in a whole new way with this Monocular Telescope and Phone Clip. Users love it for animal-spotting on hikes, while camping or just in any outdoor environment.
My verdict? After spending over $600 on a National Geographic telescope a few years back, I'm genuinely disappointed I didn't know about this portable mini telescope sooner; if reviews are to be believed, it's just as effective and even comes with a clippable accessory so it can attach to your phone. Moral of the story: ALWAYS look to TikTok Shop first before making a big buy.
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.