How to buy new NFL Rivalries team jersey, hat, shirt and more
David Hoffman- The Buffalo Bills, Miami Dolphins, New England Patriots, NY Jets, Arizona Cardinals, LA Rams, Seattle Seahawks and SF 49ers are a part of the NFL Rivalries launch.
- Jerseys, apparel, headwear and helmets are available in the release.
- Jerseys sell from $139.99.
There's rivalries across the board in every sport, but NFL divisional rivalries just hit different.
Maybe it's because you play each other twice a year, or maybe it's because you're ultimately fighting for the same thing each and every season, a division title.
Tapping into that mindset of rivals, the NFL announced a new campaign prior to the season called 'Rivalries' as 8 teams from two divisions (AFC East and NFC West) will sport special uniforms against their division rivals.
Shop all new NFL Rivalries CollectionThe eight teams include the following:
AFC East
- Buffalo Bills - Shop Bills Rivalries gear
- Miami Dolphins - Shop Dolphins Rivalries gear
- New England Patriots - Shop Patriots Rivalries gear
- New York Jets - Shop Jets Rivalries gear
NFC West
- Arizona Cardinals - Shop Cardinals Rivalries gear
- Los Angeles Rams - Shop Rams Rivalries gear
- San Francisco 49ers - Shop 49ers Rivalries gear
- Seattle Seahawks - Shop Seahawks Rivalries gear
Each team will wear their Rivalries uniforms for one home game this season against one of their division rivals. The uniform designs were inspired by that particular team's local community to help give fans a special connection.
Following this year, eight new teams will be featured as the program will extend over the next four seasons to give all 32 teams a chance to showcase their respected city and community.
With that in mind, Fanatics just dropped official gear from Nike jerseys and apparel, New Era headwear and Riddell helmets.
If your team or city is one of the first 8 selected, here's how to shop the new gear today:
Shop NFL Rivalries gearBuffalo Bills NFL Rivalries gear
Fresh off an AFC Championship game appearance, the Buffalo Bills are sure to be true contenders to reach the Super Bowl this season. Buffalo's Rivalries jerseys feature an all-white look with iced-out numbers and blue accents to represent the unique winters in Buffalo. Other apparel is also available.
Miami Dolphins NFL Rivalries gear
It's sure to be a crucial year for the Miami Dolphins as the team looks to rebound from last year and reach the playoffs once again. Miami's Rivalries jerseys are prominently dark blue to represent dolphins' knack for navigating deep sea water. It also includes orange and turquoise accents. Other apparel is also available.
New England Patriots NFL Rivalries gear
With a new head coach and a young quarterback, hopes are high for the New England Patriots this year. The Patriots' Rivalries jersey pays homage to its past uniforms through its numbers and a lighther shade of blue with six red starts on the collar to represent their six Super Bowl victories. Other apparel is also available.
New York Jets NFL Rivalries gear
As the team looks to break its playoff drought that dates back to 2010, a new head coach in Aaron Glenn is sure to spark fire beneath the team. The Jets' Rivalries jersey is a lighter shade of green with New York City skyline details on the shoulders. Other apparel is also available.
Arizona Cardinals NFL Rivalries gear
The Arizona Cardinals may be a team on the rise after making plenty of noise in the NFC West last season despite not making the playoffs. The Cardinals' Rivalries jersey has a sand-colored base look and the Arizona state flag on the shoulders with red accents featured throughout. Other apparel is also available.
Los Angeles Rams NFL Rivalries gear
Following a playoff appearance last season, the Los Angeles Rams look to go even further with head coach Sean McVay this year. The Rams' Rivalries jersey is majority black with shades of the team's standard yellow and blue on the shoulders. The design represnts the city's ambitious work ethic. Other apparel is also available.
San Francisco 49ers NFL Rivalries gear
It's perhaps a rebound season for the 49ers after reaching the Super Bowl two years ago. San Francisco's Rivalries jerseys have a black base along with saloon-style numbers and solid gold accents to give a nod to the team's storied success over the years. Other apparel is also available.
Seattle Seahawks NFL Rivalries gear
The Seattle Seahawks look to make the playoffs once again after bringing in quarterback Sam Darnold to help lead the team. The Seahawks' Rivalries jerseys have a white base color with a green sound wave accent on the shoulders to symbolize the deafening sound of the 12th Man at Lumen Field. Other apparel is also available.
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