Unleash your inner showgirl! Shop Bob Mackie x JCPenney sequin dresses, glam gowns and more

• JCPenney is launching an exclusive ready-to-wear collection with fashion designer Bob Mackie.
• The collection features sequins and disco-inspired styles, with all items priced under $300.
• The line offers inclusive sizing from 2 to 24 and is available in select stores and online.

Sequins are having a moment, and JCPenney is making sure you don’t miss it. In a dazzling move, the retailer is teaming up with legendary designer brand Bob Mackie, the creative force behind iconic looks worn by Cher, Taylor Swift and Sabrina Carpenter, to launch a ready-to-wear collection that’s bold, glamorous and surprisingly affordable.

The new line is packed with sparkle, drama and disco-infused flair. all timed perfectly ahead of New York Fashion Week and of course, Taylor Swift's Friday, October 3 album release. With Google searches for “sequin dress” up 32% year-over-year and Pinterest reporting a 95% surge in “disco glamour”, this collab couldn’t be more on-trend.

Available starting Thursday, September 11 at select stores and JCPenney.com, the Bob Mackie x JCPenney fall collection features bold silhouettes, luxe fabrics and signature embellishments—all priced under $300 and with inclusive sizing ranging from 2 to 24.

Whether you’re channeling your inner showgirl or just want to add a little shimmer to your fall wardrobe, Bob Mackie x JCPenney is your ticket to the sparkle revolution.

Bob Mackie Women’s Sequin Sleeveless Sheath Dress

JCPenney partners with legendary designer Bob Mackie to launch a stunning fall collection—shop statement-making fashion for every woman. $97.30 at JCPenney

Bob Mackie Sleeveless Women’s Jumpsuit

JCPenney partners with legendary designer Bob Mackie to launch a stunning fall collection—shop statement-making fashion for every woman. $125.30 at JCPenney

Bob Mackie Women’s Plus Sleeveless Sequin Evening Gown

JCPenney partners with legendary designer Bob Mackie to launch a stunning fall collection—shop statement-making fashion for every woman. $209.30 at JCPenney

Bob Mackie Women’s Sleeveless Sequin A-Line Dress

JCPenney partners with legendary designer Bob Mackie to launch a stunning fall collection—shop statement-making fashion for every woman. $97.30 at JCPenney

Bob Mackie Women’s Sequin Sleeveless Off the Shoulder Midi Sheath Dress

JCPenney partners with legendary designer Bob Mackie to launch a stunning fall collection—shop statement-making fashion for every woman. $174.30 at JCPenney

JCPenney unveils a rebrand

This launch is part of JCPenney’s bold brand reinvention dubbed, Yes, JCPenney!, which champions self-expression and style at unbeatable value. CEO Michelle Wlazlo shared, “Partnering with Bob Mackie allows us to merge the extraordinary with the everyday—offering customers runway-worthy fashion at unbeatable value.”

From sculpted gowns to playful jumpsuits, the collection invites every woman to step into the spotlight and say yes to her iconic moment.

• Velvet and ombré sequin dresses that shimmer with every step
• Jewel-toned cocktail dresses with marabou feather accents and intricate beading
• Modern silhouettes like halter jumpsuits, printed taffeta A-lines, and ruched sequin gowns
• Sculptural shoulders and dramatic slits that channel Mackie’s iconic red carpet flair

Taylor Swift is wearing a Bob Mackie design for "Life of a Showgirl"

Mackie recently dressed Taylor Swift for one of her covers of her upcoming album, "Life of a Showgirl."

In an Instagram post, the designer wrote: "The ensemble worn by @taylorswift was designed by Bob Mackie for the “Jewel Finale” of the Las Vegas show Jubilee! Produced by Don Arden; the show featured over 1,000 costumes based on Florenz Ziegfeld stage shows with elaborate couture costumes worn by the showgirls. It was the longest running showgirl spectacular in history and ran from 1981 to 2016."