NFL star Russell Wilson teams up with Hot Wheels on a touchdown-worthy new track
Russell Wilson joins Hot Wheels to promote the Speed Snap Track System, a motorized track set designed for independent play and imaginative builds.
If you grew up using the famed orange track from Hot Wheels for hours of fun like I did and countless others, you know how much of a core memory that was. There was always a story attached playing in your head and your favorite Hot Wheels cars were your most precious belongings.
Well, the brand recently revealed its latest invention of the ever popular orange track, the Hot Wheels Speed Snap Track System. To help promote the iconic brand's launch, the pair joined forces with Super Bowl-winning Giants quarterback Russell Wilson and his son with singer Ciara, Win Wilson.
Sure, Russell is known for his escapability and unreal scrambles during games, however, did you know he got his "wheels" from a young age off the field? "I grew up playing with Hot Wheels, so I’ve always been a big fan of the brand," Wilson told Paste BN Shopping.
"The Speed Snap Track System makes it faster and easier for kids to build their own tracks and I love how that instills confidence in these young kids."
Confidence is the key with the Speed Snap Track System as it's Hot Wheels' first major track innovation since its inception in 1968. The brand wanted to create a simpler way for kids to build tracks independently.
That means an easier and quicker route to the actual playtime of seeing cars whip around the track.
As a father of 4 kids, Wilson has seen first-hand how the track has become a favorite within the Wilson household.
"With Hot Wheels Speed Snap Track System, kids as young as three can build and play on their own, teaching them hands-on problem solving and how to overcome obstacles, which allows them to build confidence and express themselves creatively."
While Wilson faces a hefty challenge of balancing quarterback duties for the New York Giants and parenting, he tackles it head-on with a family-first mindset.
"I am so grateful for my NFL career and am excited to continue doing what I love with the New York Giants," Wilson says. "Becoming a dad, the biggest thing for me is to be as present as possible, whether that’s with my family at home or with my team on the field.
"To have success in life, you’re inevitably going to face challenges along the way, but I always like to say those are lessons not losses. My mentality every day is to keep going and stand on faith, and those are values I always want to instill in my kids too."
Speed Snap Track System products
- Triple Loop Speed Kit ($29.99 at Amazon)
- Boosted Jump Speedway ($42.28 at Amazon)
- Straight Track Packs ($10.79 at Amazon)
Where can you purchase Hot Wheels Speed Snap Track systems?
For those looking to purchase the Speed Snap Track System, new tracks and play sets with the new innovation are available online at Amazon, Walmart and Target, with additional products becoming available in-store in October.