The Toy Insider revealed the hottest toys of 2025, and we picked our favorites

• The Toy Insider has released its 20th annual Holiday Gift Guide, featuring nearly 400 of the year's most popular toys.
• Many of the recommended toys are budget-friendly, with 70% priced under $50.
• The guide's "Hot 20" list includes items like the Bluey Supermarket Playset and the Nintendo Switch 2 bundle.
• Shoppers are advised to purchase popular toys early, as they are expected to sell out quickly.

With Christmas less than 100 days away, the Paste BN Shopping team has shifted into high gear, preparing to bring you all the latest holiday shopping suggestions. Our goal is to help you budget wisely this season, especially with tariffs potentially increasing the price of gifts.

Beyond saving money, you might be on the hunt for the hottest gift ideas, from toys to electronics. Thankfully, The Toy Insider's 20th annual Holiday Gift Guide was just released, and with nearly 400 of the year's most popular toys from Lego to Furby, it is their biggest guide yet. The best part? The Toy Insider says that 70% of the toys on the list are under $50 and over 175 are less than $25—music to a savvy shopper's ears!

In addition, Amazon has released its Toys We Love list for the season, including many other great selections for kids of all ages. We spotted many top-selling and trending toys across multiple categories, from budget-friendly picks to exclusive Amazon launches. Be sure to take a look at this list and grab those toys now before they sell out.

Below, we have included all the top 20 toys of the year and the easiest ways to purchase these popular toys.

The Toy Insider's Hot 20 Toys of 2025

Pro tip: If you or your child has an eye for one of these gifts this year, be sure to grab it now for your gift closet while you can, as these hot toys tend to sell out quickly.

1. Bluey Supermarket Playset

Bluey Supermarket Playset

This playset features three stories, four play areas, special sounds from the show, 15 play pieces and exclusive Bluey and Bingo figures. Shop at Amazon

2. Care Bears x Wicked 2-Pack Boxed Set

Care Bears x Wicked 2-Pack Boxed Set

This set includes Love-a-Lot Bear as Glinda and Good Luck Bear as Elphaba, the perfect gift idea for any Wicked fan! Shop at Amazon

3. Disney Ultimate Stitch Interactive Plush Toy

Disney Ultimate Stitch Interactive Plush Toy

This Stitch plush has more than 100 sounds and movements when you press Stitch’s belly, hands, tongue and nose, then watch as he sings, dances, speaks and more. Shop at Amazon

4. Fisher-Price Laugh and Learn 4-in-1 Activity Table

Fisher-Price Laugh and Learn 4-in-1 Activity Table

This convertible art station smoothly transforms from a tabletop to an easel and features hidden storage for supplies. Shop at Amazon

5. Furby DJ Rainbow Interactive Toy

Furby DJ Rainbow Interactive Toy

This extra-long Furby toy plays upbeat jams and hilarious games with chill beats and lights. Shop at Amazon

6. FurReal Maggie The Feed & Follow Cow

FurReal Maggie The Feed and Follow Cow

This trendy, 11-inch-tall interactive Highland mini-cow toy features super-soft plush reddish-orange fur, sparkly brown eyes, a cute blue collar and a MOO-ving. Pre-order on Amazon

7. Gabby's Dollhouse Meow-Mazing Interactive Dollhouse

Gabby's Dollhouse Meow-Mazing Interactive Dollhouse

This dollhouse is over 2 feet tall, features 7 interactive rooms, animated LCD screen eyes, a working Cat-a-vator, and a spiral slide for dollhouse deliveries. Shop at Amazon

8. Imaginext Jurassic World Rebirth Chomp T. Rex Playset

Imaginext Jurassic World Rebirth Chomp T. Rex Playset

This Chomp T. rex comes to life with lights, sounds, motion, a launcher and chomping action, plus it includes 2 smaller figures. Shop at Amazon

9. Flybar 6V ImaginAir Battery Powered Bumper Car Ride-on

Flybar 6V ImaginAir Battery Powered Bumper Car Ride-on

This ride-on bumper car features an adjustable seat belt, 1.5 MPH max speed and soft rubber bumper to protect walls and furniture. Shop at Walmart

10. LOL Surprise Hair Beads Salon Playset

LOL Surprise Hair Beads Salon Playset

This salon comes with so many surprises, including a tot with stylish fashion accessories, 100 hair beads and three sets of hair extensions to create endless hairstyles and more. Shop at Amazon

11. Lego Technic Ferrari FXX K Toy Car: This supercar building set features working butterfly doors, an opening hood and an engine cover that reveals the detailed V12 engine underneath.

12. Little Live Pets Ouchies Cooper The Retriever Puppy: Little Live Pets dogs respond to love and care with 50 plus sounds and reactions.

13. Ms. Rachel Spin Along Learning Wheel: This interactive toy features 3 modes, including animal sounds, songs and colors, which encourage early speech development through repetition and movement.

14. Nintendo Switch 2 + Mario Kart World Bundle: This set includes the Nintendo Switch 2 system and Mario Kart World, a multiplayer racing game exclusive to the Nintendo Switch 2.

15. Play-Doh Barbie Designer Fashion Show Set: This Play-Doh set creates hair molds that let kids choose different colors and hairstyles to go with their Barbie outfits.

16. Pokémon Mega Evolution Elite Trainer Box: Choose your Pokémon partners and prepare for the biggest battles you’ve ever seen in the Pokémon TCG: Mega Evolution expansion.

17. Melissa & Doug Simmer & Stir Stovetop Play Set: “Cook” with water again and again with this color-changing play food and stovetop play set.

18. Marvel Spidey and His Amazing Friends Amazing Flip Spidey: This deluxe 12-inch Spidey performs an amazing 360 degree flip and features 50+ sounds and phrases based on 10 unique missions.

19. Teenage Mutant Ninja Turtles Tales of The Pet Turtle Playset: Transform from pet to playset in seconds: Open the pet turtle's back shell to reveal the Ninja Turtles' secret sewer shelter.

20. Tamagotchi Paradise: Kids can nurture over 50,000 unique characters, zooming in to see them up close and out to explore their planet. You can even dock two together to play with a friend!