The Toy Insider revealed the hottest toys of 2025, and we picked our favorites
Shop toys from Lego, Furby, Bluey and even a Care Bears x Wicked collab!
With Christmas less than 100 days away, the Paste BN Shopping team has shifted into high gear, preparing to bring you all the latest holiday shopping suggestions. Our goal is to help you budget wisely this season, especially with tariffs potentially increasing the price of gifts.
Beyond saving money, you might be on the hunt for the hottest gift ideas, from toys to electronics. Thankfully, The Toy Insider's 20th annual Holiday Gift Guide was just released, and with nearly 400 of the year's most popular toys from Lego to Furby, it is their biggest guide yet. The best part? The Toy Insider says that 70% of the toys on the list are under $50 and over 175 are less than $25—music to a savvy shopper's ears!
In addition, Amazon has released its Toys We Love list for the season, including many other great selections for kids of all ages. We spotted many top-selling and trending toys across multiple categories, from budget-friendly picks to exclusive Amazon launches. Be sure to take a look at this list and grab those toys now before they sell out.
Below, we have included all the top 20 toys of the year and the easiest ways to purchase these popular toys.
The Toy Insider's Hot 20 Toys of 2025
Pro tip: If you or your child has an eye for one of these gifts this year, be sure to grab it now for your gift closet while you can, as these hot toys tend to sell out quickly.
1. Bluey Supermarket Playset
2. Care Bears x Wicked 2-Pack Boxed Set
3. Disney Ultimate Stitch Interactive Plush Toy
4. Fisher-Price Laugh and Learn 4-in-1 Activity Table
5. Furby DJ Rainbow Interactive Toy
6. FurReal Maggie The Feed & Follow Cow
7. Gabby's Dollhouse Meow-Mazing Interactive Dollhouse
8. Imaginext Jurassic World Rebirth Chomp T. Rex Playset
9. Flybar 6V ImaginAir Battery Powered Bumper Car Ride-on
10. LOL Surprise Hair Beads Salon Playset
11. Lego Technic Ferrari FXX K Toy Car: This supercar building set features working butterfly doors, an opening hood and an engine cover that reveals the detailed V12 engine underneath.
12. Little Live Pets Ouchies Cooper The Retriever Puppy: Little Live Pets dogs respond to love and care with 50 plus sounds and reactions.
13. Ms. Rachel Spin Along Learning Wheel: This interactive toy features 3 modes, including animal sounds, songs and colors, which encourage early speech development through repetition and movement.
14. Nintendo Switch 2 + Mario Kart World Bundle: This set includes the Nintendo Switch 2 system and Mario Kart World, a multiplayer racing game exclusive to the Nintendo Switch 2.
15. Play-Doh Barbie Designer Fashion Show Set: This Play-Doh set creates hair molds that let kids choose different colors and hairstyles to go with their Barbie outfits.
16. Pokémon Mega Evolution Elite Trainer Box: Choose your Pokémon partners and prepare for the biggest battles you’ve ever seen in the Pokémon TCG: Mega Evolution expansion.
17. Melissa & Doug Simmer & Stir Stovetop Play Set: “Cook” with water again and again with this color-changing play food and stovetop play set.
18. Marvel Spidey and His Amazing Friends Amazing Flip Spidey: This deluxe 12-inch Spidey performs an amazing 360 degree flip and features 50+ sounds and phrases based on 10 unique missions.
19. Teenage Mutant Ninja Turtles Tales of The Pet Turtle Playset: Transform from pet to playset in seconds: Open the pet turtle's back shell to reveal the Ninja Turtles' secret sewer shelter.
20. Tamagotchi Paradise: Kids can nurture over 50,000 unique characters, zooming in to see them up close and out to explore their planet. You can even dock two together to play with a friend!