Why is everyone talking about bone broth on TikTok? Meet the hottest winter wellness hack

AI-assisted summary
• Bone broth has become a popular wellness trend on social media platforms like TikTok.
• An Australian brand, Nutra Organics, is now available in the U.S., offering bone broth concentrates.
• The broth is promoted for its potential benefits, including improved skin, digestion, and immunity due to its collagen and amino acid content.

Bone broth isn’t just grandma’s soup base anymore—it is one of the hottest wellness trends on TikTok, with influencers and celebrities sipping it like liquid gold. From Gwyneth Paltrow to Kendall Jenner, A-listers swear by bone broth for radiant skin, better digestion and stronger immunity.

And now, Australia’s cult-favorite brand Nutra Organics is bringing its game-changing bone broth concentrates stateside and shoppers can’t get enough.

Nutra Organics Chicken Bone Broth Concentrate Natural

Made from real free-range chicken bones, this collagen-rich concentrate delivers soothing flavor and powerful wellness benefits. Perfect for sipping or cooking, it supports digestion, immunity and glowing skin. $33.99 at Nutra Organics

Why is bone broth trending on TikTok?

Why does anything trend on TikTok? But really, beauty influencers and health gurus across the app are loving bone broth lately because of the laundry list of benefits. This collagen-packed powerhouse is dominating wellness feeds.

With over 40% collagen protein and gut-loving amino acids, Nutra Organics’ Bone Broth Concentrates are designed to nourish from the inside out. TikTok creators rave about its skin-plumping benefits and soothing comfort during chilly months.

Nutra Organics Beef Bone Broth Concentrate Natural Beef

Rich, savory and packed with over 40% collagen protein, this grass-fed beef bone broth concentrate is your ultimate gut-health and immunity booster. Just stir a teaspoon into hot water or add to soups and sauces. $24.99 at Nutra Organics

10x better value than leading U.S. broths

Forget overpriced, watery supermarket broths. Nutra Organics uses Australian grass-fed bones as the first ingredient, not water, delivering rich flavor and real nutrition. Each jar makes 25 cups of broth for just $24.99, that's about $1 per serving, making it up to 10 times better value than many U.S. brands.

Real ingredients, real flavor

No fillers. No preservatives. Just slow-simmered beef, chicken or vegetables condensed into a spoonable paste or convenient powder. Stir a teaspoon into hot water for an instant cup of “liquid gold,” or add it to soups, sauces and stews for a nourishing boost.

20% Off Best-Selling Nutra Organics Broth Bundle + Free Shipping

Get the most-loved Beef and Chicken Bone Broth and Concentrates, plus the Vegetable Bone Broth bundled for 20% off with free shipping. Includes 770 ounces of bone broth! $119.16 at Nutra Organics

Gut health is more important than you think

According to Nutra Organics Nutritionist Elle Hoile, “More than 70% of your immunity lives in the gut.” That’s why the brand's bone broth is loaded with L-glutamine, an amino acid that supports gut lining and immune strength. A healthy gut also helps regulate serotonin—the “feel-good” hormone—making this broth a cozy ritual for better mood and sleep.