Top viral holiday gift ideas for 2025—from a chronically online editor 📲
Discover wishlist-worthy presents from Stanley, Medicube, Bedsure and more.
I spend an unseemly amount of time scrolling through TikTok—but trust me, there is an actual benefit to my chronically-online behavior. Namely, that I'm introduced to a ton of popular TikTok items and viral products that wind up dominating the holiday shopping season—even before they reach mainstream notoriety.
This year alone, I've discovered a bevy of viral holiday gift ideas through my TikTok feed—including everything from colorful Stanley tumblers and Medicube gel masks to Samsung smart TVs and even an ergonomic travel pillow that's become my secret weapon on redeye flights. Not only have I inevitably fallen in love with many of these TikTok-viral items, but I've also earned the status as my family's "trendiest" gift-giver, because I always manage to scoop up the holiday season's hottest buys long before they sell out.
If you're looking for crowd-pleasing gifts that'll delight any recipient—regardless of their age or interests—below, I rounded up the most viral holiday gifts ideas that are always a hot topic of conversation and are definitely worth shopping this season, with selects from $20.
Shop viral holiday gift ideas
1. Stanley Quencher H2.0 Flowstate Tumbler
2. lululemon Everywhere Belt Bag 1L
3. Solo Stove Pi Prime Pizza Oven
4. Medicube PDRN Pink Collagen Gel Mask
5. Our Place Always Pan 2.0
6. Bedsure GentleSoft White Throw Blanket
7. Samsung 55-Inch Class QLED 4K LS03D The Frame TV
8. Theragun Pro Plus
9. Trtl Travel Pillow
10. Revlon One-Step Volumizer Hair Dryer and Hot Air Brush
11. Anthropologie Icon Juice Glass
What makes a product 'viral'?
While there isn't a specific science for determining a product's virality (or lack thereof), I think most trending products have a way of breaking through internet discourse and gaining cultural significance in the real world—beyond just TikTok. Stanley tumblers, for example, fly off store shelves the moment they're restocked, and lululemon's belt bags are almost inescapable when you're navigating an airport or college campus.
In online spaces, these viral items also tend to have tons of positive reviews; this Bedsure bubble blanket has over 3,000 five-star reviews on Amazon, while the Revlon blow dry brush has over 7,000 (and counting).
Paste BN Shopping will be covering all the best holiday gifts and deals, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!