Top viral holiday gift ideas for 2025—from a chronically online editor 📲

• TikTok has become a source for discovering viral products that are popular for holiday gift-giving.
• Viral items mentioned include Stanley tumblers, lululemon belt bags, and Samsung smart TVs.
• Many viral items, such as the Revlon blow-dry brush, have thousands of positive online reviews.

I spend an unseemly amount of time scrolling through TikTok—but trust me, there is an actual benefit to my chronically-online behavior. Namely, that I'm introduced to a ton of popular TikTok items and viral products that wind up dominating the holiday shopping season—even before they reach mainstream notoriety.

This year alone, I've discovered a bevy of viral holiday gift ideas through my TikTok feed—including everything from colorful Stanley tumblers and Medicube gel masks to Samsung smart TVs and even an ergonomic travel pillow that's become my secret weapon on redeye flights. Not only have I inevitably fallen in love with many of these TikTok-viral items, but I've also earned the status as my family's "trendiest" gift-giver, because I always manage to scoop up the holiday season's hottest buys long before they sell out.

If you're looking for crowd-pleasing gifts that'll delight any recipient—regardless of their age or interests—below, I rounded up the most viral holiday gifts ideas that are always a hot topic of conversation and are definitely worth shopping this season, with selects from $20.

Shop viral holiday gift ideas

1. Stanley Quencher H2.0 Flowstate Tumbler

Stanley Quencher H2.0 Flowstate Tumbler

With its insulated design and variety of color options, this Stanley tumbler will keep your liquids cool for hours on end, and double as a stylish to-go accessory. Shop at Stanley

2. lululemon Everywhere Belt Bag 1L

lululemon Everywhere Belt Bag 1L

Skip the bulky tote bag and opt for something with a more compact design, just like this lululemon belt bag that offers just enough space to hold your essentials—like a smart phone, cardholder and more. Shop at lululemon

3. Solo Stove Pi Prime Pizza Oven

Solo Stove Pi Prime Pizza Oven

Give the gift of 'togetherness' with this popular pizza oven from Solo Stove that'll help you enhance your next family dinner and create lasting memories with loved ones. Save $90 at Solo Stove

4. Medicube PDRN Pink Collagen Gel Mask

Medicube PDRN Pink Collagen Gel Mask

Enhance your skin's quality overnight with this collagen gel mask that nourishes and hydrates, with noticeable results in just 24 hours. Shop at Amazon

5. Our Place Always Pan 2.0

Our Place Always Pan 2.0

I use this Our Place Always Pan almost every night, and love its nonstick design that makes cooking (and clean-up) a total breeze. Shop at Our Place

6. Bedsure GentleSoft White Throw Blanket

Bedsure GentleSoft White Throw Blanket

This soft blanket oozes cozy vibes, with a bubble-like texture that's totally unique—and provides endless comfort. Shop at Amazon

7. Samsung 55-Inch Class QLED 4K LS03D The Frame TV

Samsung 55-Inch Class QLED 4K LS03D The Frame TV

This smart Samsung TV moonlights as framed artwork when you aren't using it, so you don't have to worry about your television being an eyesore in your home. Shop at Amazon

8. Theragun Pro Plus

Theragun PRO Plus

Massage even the tightest knots and discomforts out of your body with this Theragun Pro, which comes equipped with a variety of massage settings. Shop at Therabody

9. Trtl Travel Pillow

Trtl Travel Pillow

With its quirky, ergonomic design, this travel pillow will ensure your neck stays upright for long flights or car rides—making even the middle seat more comfortable. Shop at Amazon

10. Revlon One-Step Volumizer Hair Dryer and Hot Air Brush

Revlon One-Step Volumizer Hair Dryer and Hot Air Brush

Achieve a salon-like blowout at home with this hot air brush that combines multiple hair tools into one seamless styler. Shop at Target

11. Anthropologie Icon Juice Glass

Anthropologie Icon Juice Glass

It's all in the name—this iconic juice glass has gone viral multiple times online, and shoppers love its dainty (yet durable) build that comes in so many cool colors. Shop at Anthropologie

What makes a product 'viral'?

While there isn't a specific science for determining a product's virality (or lack thereof), I think most trending products have a way of breaking through internet discourse and gaining cultural significance in the real world—beyond just TikTok. Stanley tumblers, for example, fly off store shelves the moment they're restocked, and lululemon's belt bags are almost inescapable when you're navigating an airport or college campus.

In online spaces, these viral items also tend to have tons of positive reviews; this Bedsure bubble blanket has over 3,000 five-star reviews on Amazon, while the Revlon blow dry brush has over 7,000 (and counting).

Paste BN Shopping will be covering all the best holiday gifts and deals, so be sure tosign up for text alerts,check us out on Flipboard,follow us on TikTok,sign up for our newsletter andfollow us on Instagram to stay updated!