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Save up to 50% on Magna-Tiles, Lego sets, play kitchens at Amazon

Paste BN

Nov. 21, 2025, 1:56 p.m. ET

Save up to 50% on toys and games during Amazon's Black Friday sale.

Amazon's Black Friday sale features discounts of up to 50% on a wide variety of toys for all ages.
Popular items on sale include Magna-Tiles, Lego Star Wars sets, and the Toniebox Audio Player.
The sale event began on Thursday, November 20, and is expected to continue through Cyber Monday.

This is a special time of year and while there are plenty of reasons to celebrate, as a parent, making Christmas magic happen for your kids is one of my favorites. The excitement of running to the tree on Christmas morning and seeing their little faces light up when they open gifts is truly magical.

Even better, now that Black Friday deals are happening across the board, now more than ever, that magic does not have to cost you a ton of money. Especially when you shop Amazon's Black Friday Sale, which is offering up to 50% off toys.

Whether you're shopping for a five-year-old, like I am, and stocking piling MAGNA-Tiles like there's going to be a shortage or you have a slightly older kiddo who enjoys building Star Wars Lego sets, you'll find them up to 50% off right now at Amazon.

Here's a look at what to shop during Amazon's Black Friday sale with up to 50% off toys and how to grab them now before the sale ends.

Shop Amazon's Black Friday toy deals

Save up to 50% on toys during Amazon's Black Friday Sale

Magna-Tiles Classic 32-Piece Magnetic Construction Set

Magna-Tiles 32-Piece Magnetic Construction Set

This viral toy that is loved by kids of all ages, the original magnetic building brand, is marked down at Amazon. Save 30% at Amazon

Toniebox 1 Audio Player Starter Set with Playtime Puppy

More than 2,000 Amazon shoppers bought a Toniebox in the last month, it's a highly-requested toy for the holidays! Save 30% at Amazon

Playmobil Mermaid Animal Care

Dive into the fascinating world of Princess Magic, where mermaids and mermen care for the well-being of marine animals. Save 41% at Amazon

Best Choice Products Wooden Cottage Play Kitchen

Looking for a big gift this holiday season? Add a bow to this kitchen toy to inspire play all year long. Save 31% at Amazon

Step2 Up and Down Roller Coaster Playset

This roller coaster ride can work for one child, or several with an age range from 2-5 years old! Save 29% at Amazon

Hot Wheels Track Set with 1:64 Scale Toy Car

This Amazon Exclusive Hot Wheels track set is powered by a motorized booster and has crossing tracks for crashing. Save 25% at Amazon

Easy Playhouse Decorate and Personalize Gingerbread Fort

Your child can color and customize their own Gingerbread fort, bringing favorite sweets and winter friends to life. Save 29% at Amazon

Mini Karaoke Machine for Kids

Belt out favorites tunes on any Bluetooth device with thousands of songs available immediately. Save 37% at Amazon

Razor A Kick Scooter for Kids

This lightweight yet durable scooter has been a childhood staple for decades now, with adjustable handlebars and a quick-folding system for easy transport. Save 42% at Amazon

Lego Star Wars Grogu with Hover Pram Building Set

For the Star Wars fan in your life! Let them build and display this adorable Grogu or "Baby Yoda" Lego set. Save 50% at Amazon

More Amazon Black Friday deals you won't want to miss

When is Amazon's Black Friday 2025 sale?

Amazon's Black Friday 2025 sale began Thursday, November 20. We expect the best deals to be unveiled on Black Friday proper before the discounts wind down at the end of Cyber Monday on December 1.

Do I need to be a Prime member to access Amazon Black Friday deals?

While most Black Friday deals will be available to all shoppers, Prime members will get access to select Prime-exclusive deals and enjoy faster, free shipping and other year-round perks.

Amazon Prime membership

Paste BN Shopping will be covering all the best Black Friday deals, holiday gifts and more so be sure to sign up for text alerts, follow us on TikTok, check us out on Flipboard, sign up for our newsletter and follow us on Instagram to stay updated!

Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the Paste BN Network may earn a commission. Prices were accurate at the time of publication but may change.