5 best Black Friday sales for kids' toys from Amazon, Target and more

• Black Friday 2025 deals for kids are available now at major retailers like Amazon, Target, and Walmart.
• Shoppers can find discounts on toys, games, and clothing to spark creativity and imagination.
• Carter's is offering up to 60% off its holiday collection, with matching pajamas starting at $7.
• Target has deals for up to 50% off select toys and up to 60% off active play items.

Black Friday 2025 is officially here with the best kids' deals on toys, games, clothing and more. This year's deals are all about sparking creativity, building memories and adding a little extra holiday magic to your home.

From KiwiCo’s Mechanical Ornaments Advent Calendar to Carter's cozy DreamPlush pajamas and Amazon's interactive Nex Playground System, plus major savings at Target and Walmart, we've rounded up the top five kid-friendly Black Friday sales you don't want to miss.

Whether you're shopping for gifts or need some family entertainment for the holidays, these deals make it easy to check so many 'to-dos' off your holiday list and fuel your kids' imaginations all winter long.

Shop the top 2025 Black Friday sales from KiwiCo, Carter's, Amazon, Target and Walmart below.

5 best Black Friday sales on gifts for kids

1. Kiwi Co.

KiwiCo's 2025 Advent calendars are all about being hands-on and imaginative. In this year's lineup, there's also a new Mechanical Ornament set that moves.

Starting Thanksgiving Day, Nov. 27 through Tuesday, Dec. 2, shoppers can also get all monthly KiwiCo lines starting at $15.

Mechanical Ornaments Advent Calendar

Save 15% on all 2025 KiwiCo Advent calendars with code ADVENTFUN. Save 15% at KiwiCo

Winter Wonderland Advent Calendar

Save 15% on all 2025 KiwiCo Advent calendars with code ADVENTFUN. Save 15% at KiwiCo

2. Carter's

Carter's Black Friday sale has everything you need to make the the holidays more festive. From matching pajamas starting at $7 to discounts of up to 60% off Carter's holiday collection, this sale is now available through Tuesday, Dec. 2.

Toddler Christmas Trees DreamPlush Long-Sleeve Snug Fit 1-Piece Pajamas | Green

Shop Black Friday deals at Carter’s for up to 60% off holiday clothes and matching pajamas for the whole family. $9 at Carter’s (Save $3)

Baby Girl Peppermint Print DreamPlush Long-Sleeve Snug Fit 1-Piece Pajamas | Pink

Shop Black Friday deals at Carter’s for up to 60% off holiday clothes and matching pajamas for the whole family. $9 at Carter’s (Save $3)

Baby Girl Long-Sleeve Fashion Peacoat | Brown

Shop Black Friday deals at Carter’s for up to 60% off holiday clothes, including the Tailored + Tulle by OshKosh B’gosh collection. $38 at Carter’s (Save $24)

3. Amazon

Amazon's Black Friday toy deals include $49 off an interactive Nex Playground system for the whole family and 20% off Navee's ST3 Pro Electric Scooter.

Nex Playground - The Active Play System for Kids + Families

This Nex Playground is easy-to-set up and connects to your TV or projector with an HDMI connection. It includes five family-friendly games for kids ages five and up. Save $49 at Amazon

Navee GT3 Series Electric Scooter

Get speeds up to 25 mph and a dependable battery life with this electric scooter. Use the code, NAVEEST3PRO, at checkout to get 20% off. Save 29% at Amazon

4. Target

Target's Black Friday deals are also in full swing. Right now, shoppers can get up to 50% off select toys and up to 60% off active play and outdoor toys.

Children Castle Slide Play Slide with Basketball Hoop and Telescope Toy

This multi-purpose castle playset combines a slide, basketball hoop, telescope and climbing ladder. It's constructed with a sturdy and durable frame for indoor or outdoor fun. Save 60% at Target

Bluey Cook With Chef Bluey Kitchen Playset

Your kids can cook with Bluey and Bingo with this playset. It has Bluey-themed cooking fun that lets toddlers whip up omelets, burgers, and even Duck Cake just like in the show. Save 50% at Target

PICASSO-TILES 101PCS Magnetic Tiles for Kids - STEM Building Blocks

Unlock hours of entertainment with this 101-piece magnetic tiles set. Save 54% at Target

5. Walmart

During Walmart's Black Friday sale, get $78 off this Barbie Dreamhouse Playset and save $15.95 on its exclusive Minecraft LEGO set.

Barbie Dreamhouse Pool Party Doll House and Playset

This Dreamhouse boasts three floors, a spiral slide and 10 distinct play areas. Plus, it also comes with over 75 pieces to help inspire imaginative playtime. Save $78 at Walmart

LEGO Minecraft Gift Set - 5 epic sets with 15 characters in 1 Box: Steve’s Desert Expedition

This Walmart-exclusive gift set combines five LEGO Minecraft sets into one. It's perfect for gamers ages seven and up. Save $15.95 at Walmart

More 2025 Black Friday deals you don't want to miss

• Get up to 57% off Amazon's best Black Friday tech deals today
• Save up to 50% on Magna-Tiles, Lego sets, play kitchens at Amazon
• Carter’s Black Friday deals—up to 60% off OshKosh B’gosh Collection
• Customer-loved Amazon Black Friday deals on 4-star gifts from Dyson, Lego 🎁
• Get 76% off personalized holiday cards with Groupon’s Black Friday offer

When is Black Friday 2025?

Black Friday always falls on the Friday after Thanksgiving. This year, that will be Friday, November 28, marking the official start to the holiday shopping season with must-have deals and incredible savings!

Paste BN Shopping will be covering all the best Black Friday and Cyber Monday deals, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!