I found under-the-radar Black Friday sales you need to shop tonight
These secret sales are an online shopper's dream
Black Friday is famous for blockbuster deals from Amazon, Walmart and Target—but some of the best savings are hiding in plain sight. If you’re looking for unique finds, boutique brands and niche retailers offering steep discounts, we’ve rounded up the under-the-radar Black Friday sales you need to know about today. These hidden Black Friday deals deliver big savings on fashion, beauty, home and more—without the crowds.
These are the best under-the-radar Black Friday sales you should know about
I really love to find good deals, but I love to find hidden deals even more. Here, you'll find the best under-the-radar Black Friday sales of 2025 that are a bit off the beaten path. I found sales from a few less-known brands you should discover as well as retailers who rarely host savings events. Either way, this isn't your list of Walmart and Amazon deals. This list is different.
Hidden Black Friday beauty sales
Drunk Elephant Cyber Week sale: Excuse me? Drunk Elephant never goes on sale. Get 30% off sitewide and a free Therabu Hand Cream with orders of $110 or more, plus free ground shipping!
Sol de Janeiro Black Friday sale: The biggest event of the year has 25% off sitewide. Yes, that includes the Bum Bum Cream and the Cheirosa 62 Perfume Mist. Discount is automatically applied at checkout.
Clinique Black Honey deal: The new Black Honey Makeup Bundle: Eyes, Cheeks, Lips, Lashes is on sale for $95, down from $114.
Glossier Black Friday sale: Get 25% off all purchases, or 30% off your purchases of $100 or more through Tuesday, December 2.
Foria Wellness Black Friday sale: Save 30% sitewide and get a free Foria Sleep Mask with your purchase. Find plant-powered massage oil for intimacy, sleep, relief and more.
Nars Cosmetics Cyber Event: Up to 50% off last-chance deals, 25% off sitewide, 30% off orders of $150 or more and exclusive gifts with purchase.
Charlotte Tilbury’s Black Friday sale: Save 25% on everything when you spend at least $85 (and it is almost too easy to do that).
Hidden Black Friday baby and parenting sales
Solly Baby Black Friday deals: Parents can score 25% off Solly Baby wraps, made from sustainable Tencel Modal fabric. These wraps are breathable, stylish, and ideal for newborn snuggles.
Gunamuna Black Friday deals: One of our editors and new parent swears by Gunamuna sleep sacks for his newborn daughter. If you're also a new parent, you can save 50% on sleep sacks, swaddles and more so you might actually be able to get some sleep in.
Happiest Baby Snoo Smart Sleeper Bassinet: This pediatrician-designed bassinet responds to fussing with gentle rocking and white noise—perfect for exhausted parents. Save 30% with this Snoo Black Friday deal and insanely rare discounts of up to 50% sitewide.
Hidden Black Friday clothing sales
Reformation: Save 25% sitewide on sustainable dresses and tops during the Reformation Black Friday sale.
Sam Edelman Black Friday deals: Classic boots, heels, clothing and accessories at crazy low prices. Use code CYBER35 for up to 70% off.
Hoka Black Friday deals: Hoka doesn’t host many sales throughout the year. Save up to 30% on running shoes for men and women for a limited time only.
Quince Black Friday clothing sale: Quince is a sleeper hit for deals! Save up to 70% on puffer jackets, cashmere sweaters and more.
Madewell Black Friday deals: Save 40% on your next Madewell purchase with code LETSGO.
Everlane Black Friday sale: Rare markdowns on minimalist staples from Everlane are worth adding to your cart.
How to navigate Black Friday deals
- Compare prices across major retailers—Amazon, Walmart and Target often compete with flash sales and doorbusters.
- Look for coupon codes and cashback offers to maximize savings, and don’t forget to check return policies before you click “buy.”
- Pro tip: Sign up for rewards and loyalty programs or warehouse memberships for bulk savings! Many retailers will offer special, members-only deals around Black Friday and Cyber Monday.
When is Black Friday 2025?
Black Friday officially starts on Friday, November 28, but many retailers launch deals early and continue through Cyber Monday (December 1).
Paste BN Shopping will be covering all the best Black Friday and Cyber Monday deals, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!