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REI's Cyber Week sale: Member coupons, gear discounts, gift ideas


REI skipped Black Friday again. But, the REI Cyber Week sale is live with up to 30% off.

REI has always stood out during Black Friday thanks to its #OptOutside movement, closing stores on the big shopping day to encourage more outdoor adventures.

But the adventure doesn’t stop after Black Friday—REI’s Cyber Week sale is live now through Monday, December 8, offering incredible savings of up to 30% on outdoor gear, apparel and winter essentials. Whether you’re planning a ski trip, upgrading your hiking kit or shopping for holiday gifts, these deals deliver premium quality at unbeatable prices.

Here's everything you need to know about saving at REI this winter.

Key sale dates to know for REI

Shop REI deals

REI Co-op membership perks you’ll love

An REI Co-op membership is the retailer's lifetime membership that gives you access to various benefits like 10% back annually on eligible purchases and more. Joining the REI Co-op pays off big during the 2025 Cyber Week sale:

  • Join during the Cyber Week sale and get a $30 promo card to use on your next purchase
  • Free shipping on all orders
  • 10% annual dividend on qualifying purchases

How much does an REI Co-op membership cost?

A lifetime REI Co-op membership costs a one-time fee of $30. There are no additional fees or renewal charges, ever.

What deals can you shop during the REI Cyber Week sale?

Best Cyber Monday deals to shop at REI now

Does REI offer Cyber Week deals?

The REI Cyber Week 2025 sale officially kicks off on Saturday, November 29 and runs through Monday, December 8.

Do I need to be an REI Co-op member to shop?

No, but members get exclusive perks like coupons and dividends. Right now, you can become an REI Co-op member for $30, make a $50 purchase and get a $30 REI Member Bonus Card to spend on future purchases.

Paste BN Shopping will be covering all the best Black Friday and Cyber Monday deals, so be sure to sign up for text alertscheck us out on Flipboardfollow us on TikToksign up for our newsletter and follow us on Instagram to stay updated!