Amazon launches New Year's shop with deals on trending 2026 essentials
Ever the haven for finding lifestyle essentials on sale, Amazon just launched a New Year's-inspired shop that features an assortment of genius wellness products, all of which are designed to help you maintain your New Year's resolutions well past January—and upgrade the overall quality of your life.
Aptly named the "New Year, Now You" Shop, Amazon's latest launch is a hub for all things health and wellness—with deals on products ranging from gym accessories and Apple watches to meal prep tools and Dyson vacuums for a cleaner space.
This corner of Amazon's site will help every goal-setter truly invest in their resolutions, with popular Amazon products that are easy to browse and even easier to shop. Keep reading to see the best New Year's deals at Amazon.
Shop the 'New Year, Now You' Amazon Shop
Shop these deals at Amazon's New Year, Now You Shop
Amazon fitness deals
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Shop more New Year deals at Amazon
What is Amazon's 'New Year, Now You' Shop?
This dedicated shop on Amazon is home to deals on lifestyle products that are designed to help goal-setters conquer their New Year's resolutions—with items spanning wellness, fitness, beauty and home. It's live now through January 31.
Do I need to be a Prime member to shop these deals?
No, you don't need to be a Prime member. However, an Amazon Prime membership includes numerous benefits, such as free shipping, which might make it a more valuable option for you in the new year.