Amazon launches New Year's shop with deals on trending 2026 essentials

• Amazon has launched a "New Year, Now You" Shop to help customers with their New Year's resolutions.
• The shop features deals on wellness, fitness, home, and beauty products.
• Featured items include Apple watches, meal prep tools, and Dyson vacuums.

Ever the haven for finding lifestyle essentials on sale, Amazon just launched a New Year's-inspired shop that features an assortment of genius wellness products, all of which are designed to help you maintain your New Year's resolutions well past January—and upgrade the overall quality of your life.

Aptly named the "New Year, Now You" Shop, Amazon's latest launch is a hub for all things health and wellness—with deals on products ranging from gym accessories and Apple watches to meal prep tools and Dyson vacuums for a cleaner space.

This corner of Amazon's site will help every goal-setter truly invest in their resolutions, with popular Amazon products that are easy to browse and even easier to shop. Keep reading to see the best New Year's deals at Amazon.

Shop these deals at Amazon's New Year, Now You Shop

Amazon fitness deals

Apple Watch Series 11

Get real-time health metrics when you workout with this advanced Apple smartwatch. Save 25% at Amazon

BowFlex Home Gym Workout Systems

Skip the gym and enjoy a quality workout from home with this robust BowFlex system. Shop at Amazon

Peloton Cycling Shoes

Ramp up your Peloton game with these popular cycling shoes that rarely go on sale. Save 40% at Amazon

Bagsmart Tennis Gym Bag

Keep your most treasured gym gear and accessories organized in this best-selling bag from Bagsmart. Save 30% at Amazon

Amazon home deals

InnoGear Essential Oil Diffuser

Set the mood and create a more soothing space with this oil diffuser that's equipped with relaxing light settings. Save 30% at Amazon

Iris USA 54-Quart Stackable Plastic Storage Bins

Declutter your life with the help of these stackable storage bins that work great in closets, outdoor units and beyond. Save 16% at Amazon

Overnight Oats Containers

Meal prep like a pro with these insulated containers that are designed with overnight oats in mind. Save 20% at Amazon

Dyson V8 Plus Cordless Vacuum

Protect your mental health and keep your space clean with this easy-to-use Dyson vacuum that can reach even the toughest corners of your home. Save 18% at Amazon

Amazon beauty deals

TheraFace Therabody TheraFace Pro

Treat yourself to a self-care splurge that's sure to elevate your skincare routine, while also combatting fine lines and signs of aging. Save 21% at Amazon

Love Wellness Sleeping Beauty

These top-rated sleep supplements are designed to help you maintain healthy hormone levels. Save 20% at Amazon

goop Beauty Dry Brush & Body Oil Bundle

Take a page out of Gwyneth Paltrow's wellness book and incorporate dry brush sessions into your life; it'll help calm your mind (and give your skin an inimitable glow). Save 10% at Amazon

Bioderma Sensibio H2O Micellar Water

Infuse more hydration into your skincare regimen with this TikTok-loved micellar water—now on major sale. Save 30% at Amazon

What is Amazon's 'New Year, Now You' Shop?

This dedicated shop on Amazon is home to deals on lifestyle products that are designed to help goal-setters conquer their New Year's resolutions—with items spanning wellness, fitness, beauty and home. It's live now through January 31.

Do I need to be a Prime member to shop these deals?

No, you don't need to be a Prime member. However, an Amazon Prime membership includes numerous benefits, such as free shipping, which might make it a more valuable option for you in the new year.

Amazon Prime Membership

Get access to member-exclusive benefits and deals with an Amazon Prime membership. Sign up for Amazon Prime