Can Amazon's new Ember Artline TV outshine Samsung's The Frame?
Meet Ember Artline: Amazon’s newest Fire TV-powered smart frame TV that rivals Samsung.
Rachel Cortez- Amazon is releasing the Ember Artline Fire TV in Spring 2026 to compete with Samsung's Frame TV.
- The new TV includes a magnetic frame and integrates with Amazon Photos for Prime members at no extra cost.
- A major Fire TV user interface update is scheduled for February 2026, promising a faster experience and new features.
- The UI update will include deeper Alexa integration, allowing users to search for movie scenes by describing them.
I’ll admit it: when it comes to electronics, I am a loyal fan of Samsung TVs and smartphones. The brand's hardware and displays are top-tier, but for anyone who relies on Prime for the membership perks and convenience of at-home shopping, I’ve always recommended one crucial upgrade: switching your TV's user interface to Fire TV.
The Fire TV platform has long been my favorite for streaming because of its easy customization and the way it flawlessly syncs your settings across various TVs and mobile devices. That is why I was thrilled to learn that Amazon is releasing the new Ember Artline Fire TV in spring 2026—a stunning 4K QLED display and 1.5-inch slim TV designed to rival other competing art TV brands like the Samsung’s iconic Frame TV by transforming into a high-end art gallery when not in use.
Beyond the beautiful hardware, Amazon is also launching a major Fire TV UI overhaul this February, featuring a 20–30% speed boost, the ability to pin up to 20 of your favorite apps, deeper Alexa+ integration that lets you find specific movie scenes just by describing them and so much more.
Find out more details about this new TV and what you can expect from the Fire TV UI upgrade.
Get the Amazon Ember Artline Fire TV this spring
Starting at $899, the 55-inch or 65-inch Ember Artline includes a magnetic frame in your choice of ten premium colors, making it effortless to match your decor and swap styles as your taste evolves. This all-in-one gallery TV blends high-end 4K technology with a customizable aesthetic, allowing you to refresh your space in seconds with snap-on frames and a vast library of digital art.
Why should I choose the Amazon Ember Artline over the Samsung Frame if I am a Prime member?
While both offer stunning "Art Mode" aesthetics, the Ember Artline is built specifically for the Amazon ecosystem. As a Prime member, you get unlimited full-resolution photo storage through Amazon Photos, which integrates directly with the Artline. You can set your TV to display your personal galleries or choose from over 2,000 pieces of museum-quality art included for free—no additional monthly "Art Store" subscription required.
Does the Amazon Ember Artline include the frame?
Yes! Unlike other brands where frames can cost an extra $150–$200, the Ember Artline includes one of 10 magnetic frames right in the box. This makes the starting price of $899 significantly more affordable than its competitors.
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Get ready for some upgrades coming to the Amazon Fire TV User Interface
According to Amazon's announcement, the Fire TV UI is receiving a major overhaul starting in February 2026. Here is a short description of the key upgrades:
- Significant speed boost resulting in a 20–30% gain in responsiveness and snappier navigation.
- The interface features a cleaner look with rounded corners on tiles, updated typography, new color gradients and more "breathing room" in the layout.
- New dedicated tabs for Movies, TV Shows and Sports pull content from all your subscriptions into a single view, so you don't have to jump between individual apps to see what’s available.
- You can now pin up to 20 of your favorite apps to the home screen (a significant jump from the previous limit of six).
- With the new generative AI assistant, Alexa+—built directly into the UI, it allows for advanced features like "scene search," where you can ask Alexa to jump to a specific movie moment by describing it.
- A long-press of the Home button now pulls up a quick-access panel for audio/display settings, sleep timers and live feeds from your connected Ring cameras.
How does the new Fire TV UI update benefit Prime members?
The February 2026 Fire TV UI update introduces a "Prime-First" navigation style. The new UI is 20–30% faster and features a unified "Continue Watching" row that prioritizes your Prime Video rentals, purchases and subscriptions. This TV also uses Omnisense sensors to detect when you enter the room. For Prime members, this means your TV can automatically wake up and greet you with your personalized Ambient Experience—showing your family photos, your calendar or even your personalized news briefings—and then power down when you leave to save on your energy bill.
Not an Amazon Prime member yet? The perks and benefits make it worth it!
Having a Amazon Prime membership doesn't just unlock extra benefits like the massive library of movies on Prime Video, but you can also score free 2-day shipping, ad-free music, thousands of free eBooks for your Kindle and so much more!
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