Noom launches a GLP-1-based, long-term, preventive health care program

- Noom has launched a new Proactive Health GLP-1 Program focused on preventive health care.
- The program includes at-home testing of 17 biomarkers, behavioral support, and personalized GLP-1 microdosing for qualified individuals.
- It is designed for individuals with a BMI of 21 or higher and starts with an intake survey and clinician consultation.
- The program costs $149 per month, which includes the clinician, medication, and lab kits, and does not accept insurance.
Noom is expanding the ways it can help people develop long-term health and healthy habits. The brand is introducing the Noom Proactive Health GLP-1 Program, which is designed to improve overall wellness while focusing on preventive health care.
The Noom Proactive Health GLP-1 Program is a proactive, science-based approach to health and weight loss. It includes access to Noom's digital longevity companion for behavioral support, at-home health testing to monitor 17 biomarkers for long-term health and personalized GLP-1 microdosing for those who qualify.
Here is everything you need to know about the Noom Proactive Health GLP-1 Program:
What is Noom's Proactive Health GLP-1 Program?
The Noom Proactive Health GLP-1 Program brings together three core elements:
- Personalized (tailored to individual needs) GLP-1 microdosing, for those who qualify.
- At-home health testing to help members track a set of 17 biomarkers associated with long-term health, which include:
- ApoB & Lp(a): Newer heart-disease predictors not often tested by PCPs
- HbA1c: The gold standard for monitoring blood sugar control, early identification of prediabetes and prevention and management of diabetes
- hs-CRP: A key predictor of “silent” inflammation that can increase heart disease and stroke risk
- DHEA-S, Testosterone, Estradiol: Hormonal balance and resilience that change with age
- Vitamin D and B12: Important for metabolism and longevity, yet often needing supplementation
- Behavioral support through Noom’s digital longevity companion

Disclaimer: Noom Microdose GLP-1Rx Program involves healthy diet, exercise, biomarker monitoring, medication (when appropriate) and support. Medications based on personal need as determined by third-party clinician. Not reviewed by FDA for safety, efficacy, or quality. No affiliation with Novo Nordisk Inc., the only US source of FDA-approved semaglutide. Not available in all 50 US states.. Individual results vary. Initial 16 week subscription from $596 plus tax and $149 per month plus tax for 12 week subscription thereafter.
How does Noom's Proactive Health GLP-1 Program work?
The Proactive Health GLP-1 Program can help you if you’re looking to kickstart your health and see improvement in your bloodwork and health tomorrow. It is meant for individuals with a BMI of 21 or higher. Here's how you can get started today:
- Take a brief intake survey
- Get your personalized plan
- Connect with an expert clinician
- Receive your kit
- Stay on top of your health
What biomarkers does the Noom at-home test kit monitor?
The Noom Proactive Health GLP-1 Program monitors 17 key biomarkers that directly impact metabolic function, heart health, inflammation, and hormonal balance. You'll receive an easy-to-use at-home test kit that's nearly painless to collect a small sample from your arm. Here is the list of biomarkers tested:
- High-sensitivity C-reactive protein (hs-CRP)
- Hemoglobin A1c
- Fasting lipid panel: TG, LDL-C, HDL-C, and total cholesterol
- Total Cholesterol/HDL-C ratio
- LDL-C/ApoB ratio
- Triglycerides/HDL-C ratio
- Lipoprotein(a) [Lp(a)]
- Apolipoprotein B (ApoB)
- DHEA-sulfate (DHEA-S)
- Vitamin D
- Vitamin B12
- Estradiol (E2)
- Total testosterone
- Luteinizing hormone (LH)
How much does Noom's Proactive Health GLP-1 Program cost?
The Noom Proactive Health GLP-1 Program is priced at $149 per month.
Does the cost of Noom's Proactive Health GLP-1 Program include the cost of medications?
Yes. Your monthly subscription covers the cost of your clinician, your medication, your at-home lab kits and shipping—no surprise bills or copays.
Is insurance required for the Noom Proactive Health GLP-1 Program?
No. The Proactive Health GLP-1 Program is a transparent cash-pay model, meaning you do not need insurance to join. However, some Noom programs are HSA/FSA eligible, but you would have to check with your individual plan.
Get started with Noom's Proactive Health GLP-1 ProgramOur team of savvy editors independently handpicks all recommendations. If you purchase through our links, the Paste BN Network may earn a commission. Prices were accurate at the time of publication but may change.