The new Swarovski Charming Love collection is a total showstopper

• Swarovski has launched its 2026 Charming Love campaign ahead of Valentine's Day.
• The new collection features singer Ariana Grande as the face of the campaign.
• The Valentine's Day line includes versatile pieces like reversible charms and custom carriers.
• Designs give a modern update to classic symbols such as hearts and arrows.

With Valentine’s Day just over two weeks away, the clock is ticking to find that perfect gift. Right on cue, Swarovski has unveiled their 2026 Charming Love campaign starring Ariana Grande.

As a devoted fan, I couldn't wait to dive into the new arrivals—and honestly, the collection is a total showstopper. I’m already filling my wishlist with almost every piece! These versatile designs range from reversible charms to custom carriers, giving classic symbols like hearts and arrows a high-fashion glow-up. Whether you’re shopping for a loved one or planning a "treat yourself" moment, be sure to grab your favorites now before they’re gone!

Shop the Swarovski 2026 Valentine’s Day Collection

Idyllia Mixed Heart and Key Multicolored Necklace

This gold-tone chain necklace features seven removable Idyllia charms, blending colorful crystals and Swarovski Crystal Pearls into a customizable look of joyful romance. Shop at Swarovski

Idyllia Pink Heart Pendant Necklace

This striking pendant features a removable heart charm with gradient crystals and pearls, centered by a pink dancing stone that catches the light with every move. Shop at Swarovski

Idyllia Crystal Heart Bracelet Watch

This Swiss-made, gold-tone watch features a heart-shaped case and a bracelet of ten pink crystal links, blending romantic style with precision and water resistance. Shop at Swarovski

Idyllia Heart Drop Earrings

These gold-tone heart locket earrings feature a reversible design, showcasing round Swarovski Zirconia on one side and a single heart-shaped crystal on the other for twice the style. Shop at Swarovski

Idyllia Drop Earrings with Ear Cuff

These gold-tone heart locket earrings feature a pink dancing stone at the center, accented by a dangling key and a removable ear cuff for a creative, customizable look. Shop at Swarovski

Ariana Grande x Swarovski Bracelet

This rhodium-plated bracelet offers romantic extravagance with a full circle of heart-shaped crystals, each framed by a glittering halo of clear pavé for maximum brilliance. Shop at Swarovski

Idyllia Red Round Cut Heart Charm

This vibrant red heart charm features a lacquered glaze and sparkling crystals, with a custom clasp designed to easily personalize your favorite necklaces and bracelets. Shop at Swarovski

Idyllia Mixed Pearl Colored Heart Charm

This reversible heart charm features round Swarovski Zirconia on one side and a heart-shaped crystal on the other, with a custom clasp that easily clips onto any necklace or bracelet. Shop at Swarovski