Shop these must-have Winter Olympic Team USA gear essentials

• The 2026 Winter Olympics start on Friday, Feb. 6.
• This guide details top Team U.S.A. Winter Olympics collections from Columbia, Nike, Under Armour and more.

Gearing up for the 2026 Winter Olympics is top of mind for many Americans, regardless if they understand every sport they'll be watching in February or not.

Do I know anything about curling? Nope. Will I cheer on those fancy stones as their human owners sweep the ice in front of them? You're darn right I will!

There have been countless apparel collections dropped in the last few weeks in the lead up to the games, from top brands like '47, Columbia, Nike and Ralph Lauren among others.

To help you sift through the various options, we compiled a list of some of the top collections to shop for your upcoming Winter Olympics watch party fit:

Columbia 2026 Winter Olympics collection

Columbia 2026 Winter Olympics collection

Classic styles from Columbia include Team U.S.A. jerseys, down puffers, fleece, tees, hats and more. Shop the full collection

Nike 2026 Winter Olympics collection

Nike 2026 Winter Olympics collection

From jerseys and sweatshirts to hats and scarfs, Nike's Winter Olympics collection features plenty of options. Shop full collection

'47 U.S.A. Hockey collection

'47 U.S.A. Hockey collection

Rep Team U.S.A. as they go for gold in hockey with new sweatshirts, t-shirts and hats. Shop at '47

New Era Team U.S.A. winter pack collection

New Era Team U.S.A. winter pack collection

Various types of hats highlight the Team U.S.A. winter pack from New Era, including beanies and fitted caps. Shop New Era collection

Ralph Lauren 2026 Winter Olympics collection

Ralph Lauren 2026 Winter Olympics collection

Shop the latest Team U.S.A. collection from Ralph Lauren, which includes exclusive opening ceremony apparel. Shop the full collection

Off Season x Team U.S.A. Winter Olympics collection

Off Season x Team U.S.A. Winter Olympics collection

Versatile long-sleeves and statement-making puffers highlight this collection. Shop the full collection

Under Armour Winter Olympics Team U.S.A. collection

Under Armour Winter Olympics Team U.S.A. collection

A simple, yet bold collection that features a heavyweight fleece hoodies and joggers along with jackets. Shop the Under Armour collection

Peanuts x Streaker U.S.A. Hockey 2026 collection

Peanuts x Streaker U.S.A. Hockey 2026 collection

Combine U.S.A. Hockey and your favorite Peanuts characters with apparel. Shop full Peanuts collection

When are the 2026 Winter Olympics?

The 2026 Winter Olympics will take place from Friday, Feb. 6 to Sunday, Feb. 22.

Where are the 2026 Winter Olympics?

The Games will be hosted in Italy, with events spread across Milan and Cortina d'Ampezzo.

What channel are the 2026 Winter Olympics on?

The Winter Olympics will be broadcast on NBC's family of networks, including NBC, USA Network, CNBC. NBC's streaming service, Peacock, will have extensive coverage.