Travis Kelce partners with Sleep Number—shop winning Presidents Day deals

• NFL star Travis Kelce is Sleep Number's new brand ambassador and an investor in the company.
• Sleep Number has been the Official Sleep + Wellness Partner of the NFL since 2018.
• The company is currently holding its Presidents Day sale with savings on mattresses and bedding.

Sleep plays a bigger role in peak performance than almost anything else—and now one of the NFL’s most recognizable athletes is putting his name, energy and investment behind that message. Sleep Number has officially announced a new strategic partnership with three‑time Super Bowl champion Travis Kelce, welcoming him not just as a brand ambassador but also as its newest investor.

Kelce has been a Sleep Number customer since 2019, relying on the brand’s adjustable, data‑driven mattresses to support recovery throughout some of his highest‑impact NFL seasons. According to Sleep Number, this long‑standing relationship made the partnership a natural next step. As the company continues to revamp its marketing engine and connect with younger consumers, Kelce’s performance‑focused mindset and cultural relevance bring a new spotlight to Sleep Number’s commitment to wellness.

This collaboration also builds on Sleep Number’s deep grounding within the NFL. Since 2018, the brand has served as the league’s Official Sleep + Wellness Partner—a nine‑year initiative that has resulted in 83% of NFL players using a Sleep Number bed for rest and recovery.

And for shoppers, the timing couldn’t be better. Sleep Number’s current Presidents Day sale offers the year’s biggest savings on adjustable mattresses, cooling beds and luxury bedding. Below, we break down the partnership highlights—plus the best deals worth shopping right now.

Best Sleep Number Presidents Day deals

Sleep Number Climate360 Smart Bed

Sleep Number Climate360 Smart Bed

Sleep Number’s most advanced bed, the Climate360 offers personalized warming, cooling and firmness on each side—ideal for hot sleepers and couples who run at different temps. Save 20% at Sleep Number

Sleep Number i8 Smart Bed

Sleep Number i8 Smart Bed

The Sleep Number i8 blends cooling comfort with adjustable firmness and built-in sleep tracking—perfect for shoppers who want a plush feel without sacrificing support. Save $1,000 at Sleep Number

Sleep Number i10 Smart Bed

Sleep Number i10 Smart Bed

For a hotel-level feel at home, the Sleep Number i10 delivers ultra-plush comfort plus dual-adjustable firmness and smart sleep tracking. Save $1,200 at Sleep Number

Sleep Number PlushComfort Pillow

Sleep Number PlushComfort Pillow

The PlushComfort pillow delivers soft, supportive cushioning that stays comfortable all night—a quick, affordable way to upgrade your sleep setup. Save 30% at Sleep Number

Sleep Number p6 Smart Bed

Sleep Number p6 Smart Bed

The Sleep Number p6 smart bed adds extra cushioning and pressure relief on top of adjustable firmness, making it a solid pick for side and combination sleepers. Save $600 at Sleep Number

Why did Travis Kelce partner with Sleep Number?

Kelce has used Sleep Number products since 2019 and attributes better recovery, performance and wellbeing to consistent, personalized sleep. The partnership allows him to share that experience while also investing in the company’s future.

Is Sleep Number still partnered with the NFL?

Yes. Sleep Number has been the Official Sleep + Wellness Partner of the NFL since 2018, and 83% of NFL players now sleep on a Sleep Number bed.

When is Sleep Number’s Presidents Day Sale?

The sale runs now through Saturday, February 28, offering major savings on mattresses and bedding.

Paste BN Shopping will be covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!