Your Black Friday 2025 shopping guide to the best deals of the year

AI-assisted summary
• Black Friday sales are starting earlier than ever, with many retailers offering deals in October to compete with Amazon's Prime events.
• This year, Black Friday officially falls on Friday, November 29, but sales have already begun at major stores.
• Shoppers can expect significant discounts on electronics, small kitchen appliances, home goods, and mattresses.
• Major retailers like Amazon, Target, and Walmart are among the most popular destinations for early holiday deals.

The most anticipated shopping event of the year—Black Friday—is quickly approaching. This colossal shopping weekend traditionally marks the official start of holiday gift shopping, but you no longer have to wait for the day after Thanksgiving for these epic doorbuster deals.

In fact, the holiday savings have already started as the second week of October turned into an early Black Friday extravaganza with many major retailers unleashing huge shopping events to compete with Amazon's Prime Big Deal Days. During these events—like Target Circle Week, Walmart Deals, Wayfair Way Day and plenty of others at retailers across all categories—you could snag Black Friday-worthy savings ahead of the rush, thanks to massive discounts across the board.

Expect to find incredible prices on big-ticket items like laptops, smart home devices, small kitchen appliances, beauty products and so much more. Plus, the team here at Paste BN Shopping is ready to bring you all the best deals and offers you can find from now right up until the Black Friday main event! Be sure to bookmark this ultimate, budget-friendly guide, which will help you find many of the top pre-holiday sales on high-demand tech and all your holiday gifting needs.

Black Friday 2025 shopping guide

• When is Black Friday 2025?
• When do the Black Friday sales start?
• Are there any early Black Friday sales happening now?
• What are some Black Friday deals you can expect?
• What are the most popular Black Friday sales to watch for?
• What stores are open on Black Friday?

When is Black Friday 2025?

Black Friday always falls on the Friday after Thanksgiving. This year, that will be Friday, November 29, offering the official start to the holiday shopping season with must-have deals and incredible savings!

When do Black Friday sales start?

Black Friday sales have evolved into a multi-week event, starting well before the actual day. The sales typically begin rolling out in early to mid-October and then ramp up significantly in early to mid-November, culminating in the main Black Friday weekend and often extending through Cyber Monday.

Are there any early Black Friday sales happening now?

Yes, we have been seeing early Black Friday sales popping up. Be sure to follow the team here at Paste BN Shopping as we continue to bring you all of the major deals as they happen.

What Black Friday deals can you expect?

Black Friday is the ultimate destination for significant savings, offering the deepest discounts of the entire year. Key categories to watch for include electronics, where you'll find doorbuster prices on top-selling 4K TVs, headphones, laptops, smartphones and smart home devices.

Small kitchen appliances like air fryers, coffee makers and vacuum cleaners also see substantial price drops from major retailers. With the holidays approaching, look for strong deals on toys and video games. Additionally, expect deep discounts on apparel (especially winter gear and holiday party attire), mattresses and home goods and decor.

What are the most popular Black Friday sales to watch for?

These are the top retailers that usually have the most popular Black Friday sales.

1. Amazon

We expect the Amazon Black Friday sale to be a massive, multi-week retail event that provides some of the deepest discounts of the year, particularly on their own devices and popular electronics. The sale typically starts well before Black Friday, featuring millions of deals across virtually every category. You can reliably expect the deepest discounts on Amazon's own devices like Echo, Fire TV and Kindle, as well as major price drops on electronics, toys, home goods and more.

2. Target

Target's Black Friday sale has also evolved into a multi-week, store-wide holiday event that typically begins in early November and usually runs through Cyber Monday. Even sweeter, Target offers an industry-leading Holiday Price Match Guarantee (generally running from early November through Christmas Eve).

During the Black Friday shopping event at Target, we can expect the year's best deals—often up to 50% off—in key categories such as small kitchen appliances, electronics, household cleaning tools, toys and so much more.

Pro-tip: Sign up for Target Circle to get access to exclusive perks all year long!

3. Walmart

Walmart's Black Friday event is a massive, multi-part sale that often begins well before the traditional Black Friday, typically starting with online deals early in November and continuing with a main event around Thanksgiving week. We expect doorbuster-style prices on highly sought-after items like 4K TVs, Apple and other major brand electronics, gaming consoles and popular toys.

Walmart+ members generally receive early access to the online deals, often several hours before the general public. While many of the best deals are available online, we also expect in-store deals to kick off on Black Friday morning.

4. Wayfair

We expect the Wayfair Black Friday sale to offer some of the steepest discounts of the year, with savings often reaching up to 80% off across nearly all home categories, including major reductions on big-ticket items like mattresses, sofas, sectionals and home office furniture. The sale traditionally begins in mid-to-late November and extends through Cyber Monday, featuring both site-wide discounts and time-sensitive doorbusters, flash deals and holiday decor markdowns, often with a generous free shipping offer on everything.

In the meantime, you can currently shop the Wayfair Way Day sale happening now through October 29. During this sale, you can score savings of up to 82% off on furniture and home decor, making it a perfect time to spruce up your home for the holidays.

5. Hexclad

During the HexClad Black Friday sale, we expect their signature hybrid cookware to be heavily discounted, with savings often reaching up to 40% off sitewide. The most popular deals typically focus on their cookware sets, such as the 12-Piece Hybrid Pots and Pans Set, which is usually marked down by several hundred dollars. You can also anticipate deep discounts on individual fan favorites like the deep sauté pan, griddles and woks, as well as significant savings on their high-quality Damascus steel knife sets.

The Hexclad Black Friday sale generally starts a week or two before Black Friday itself and runs through Cyber Monday, making it the best time of year to invest in this Gordon Ramsay-endorsed cookware.

6. Lowe's

We expect the Lowe's Black Friday sale to be a massive, multi-category event, with deep discounts on the most sought-after home improvement items. The best savings will typically be on power tools, with past deals featuring Buy One, Get One Free offers on batteries and tools and discounts up to $300 off combo kits. Major appliances will also see significant price drops, often up to 40% off or hundreds of dollars in savings on brands like Whirlpool and GE. Furthermore, expect markdowns on holiday décor, storage solutions, smart home devices and more.

The Lowe's Black Friday sale usually begins online in the weeks leading up to Thanksgiving and continues through Cyber Monday.

7. Ace Hardware

Ace Hardware's Black Friday sale, which typically spans a couple of weeks, centers heavily on power tools, grilling and seasonal items. It features significant savings, especially for Ace Rewards members who receive exclusive, lower Red Hot Buy prices and special coupons. Key deals include major discounts, often with savings up to $80 or more, on tools and valuable Buy One, Get One offers on tool battery kits, hundreds of dollars off grills (often with free assembly and delivery) and more.

8. Samsung

Samsung's Black Friday sale is a major event with huge discounts across their entire product ecosystem, primarily focusing on premium TVs, Galaxy phones, and major home appliances. You can expect massive savings of up to $2,000 or more on high-end Neo QLED and OLED TVs, significant price cuts on the latest Galaxy S-series and Z-series smartphones with straight discounts and enhanced trade-in credits and large markdowns on Bespoke appliances like refrigerators, ranges and washers.

9. Nordstrom

Nordstrom's Black Friday sale offers substantial discounts across various categories including designer apparel, shoes, luxury beauty products, accessories and home goods, making it an excellent opportunity to purchase new fall and winter styles or stock up on premium essentials for both men and women.

10. Anthropologie

Based on previous years, the Anthropologie Black Friday sale is a major shopping event, typically offering significant discounts across various categories. In the past, we've spotted around 30% off almost everything full-price, plus a much deeper discount of up to 50% or more on already-reduced sale items, covering clothing, accessories, home decor and furniture.

A key shopping strategy is to sign up for the free AnthroPerks loyalty program, which frequently grants members early access to the sales and sometimes exclusive deals. The Black Friday deals generally start on or slightly before the Friday after Thanksgiving, making it an excellent time to purchase holiday gifts or splurge on higher-priced items like furniture and decor.

11. Black Friday mattress sales

Black Friday mattress sales consistently offer some of the steepest discounts you can score throughout the year, making it the perfect opportunity to finally upgrade that lumpy old mattress. You can expect massive doorbuster savings, often ranging from 25% to 50% off on mattresses or high-value free accessory bundles that include up to $500 in free pillows, sheets, and protectors. These sales typically begin as Early Black Friday deals starting in late October or early November and last through Black Friday week. Check out our favorite brands and their deals below:

Saatva

You can anticipate significant savings on luxury mattresses during Saatva's Black Friday sale, with typical promotions offering a substantial dollar amount or a percentage discount. These deals often begin early, well before the official Black Friday date. Beyond the price reduction, look for added perks that Saatva is known for, including free White Glove Delivery, complimentary removal of your old mattress and an extended 365-night home trial period.

Dreamcloud

DreamCloud's Black Friday sale is consistently one of the biggest mattress events, where you can expect discounts of up to 50% to 60% off all mattresses, including their popular Hybrid and Premier Rest models, often with an extra $100 off orders over a certain threshold. Plus, Dreamcloud tends to offer free accessory bundles, typically consisting of a sheet set, a mattress protector and two cooling pillows, which can add up to $599 in value to your purchase and you might also find significant savings on bundles that include a bed frame or adjustable base.

Purple

Purple's Black Friday sale features discounts on their mattresses, with savings typically ranging from $100 off the Original Purple Mattress to $300 or more off their premium Hybrid Premier models. Instead of free accessories, the brand usually offers an Instant Gift Credit of up to $300 with the purchase of a mattress, which you can use in the same transaction for any of their accessories like the popular Purple Harmony Pillow, sheets or a mattress protector. Plus, you can also find discounts of up to $900 off when bundling a mattress with an adjustable base.

Casper

For Casper's Black Friday sale, we expect some deep discounts across their mattresses, with the best deals reserved for their premium models and full sleep bundles. Based on previous years, core mattresses like The Casper Original typically were discounted 20% to 25% off, while the more luxurious or cooling models were up to 30% off. The most substantial savings will be on their bundles, which combine a mattress with a foundation and protector for about 30% to 35% off the total price, allowing you to revamp your entire sleep setup in one go.

Nectar

Nectar's Black Friday sale typically offers up to 50% off all mattresses. In addition to the large percentage discount, Nectar frequently includes a valuable free bedding bundle with a mattress purchase, which typically contains a cooling pillow, a sheet set and a mattress protector. Sometimes, they also add an extra tiered discount, such as an extra $100 off orders over a certain amount, like $1,000.

Additional Black Friday sales to watch for:

• Groupon: Groupon's Black Friday sale is a significant annual event that offers deep discounts and special promotions across its entire marketplace, often starting early and extending through Black Friday weekend. The sale is characterized by its wide variety, providing major savings on everything from local experiences—like spa packages, restaurant vouchers and fun activities—to goods, including electronics, home products and apparel. Unlike a traditional retailer that focuses on physical items, Groupon leverages the holiday shopping rush to offer deals on services, travel and custom gifts.
• Crocs: The Crocs Black Friday sale is a highly anticipated event that features substantial discounts of up to 50% or more on nearly all of their popular footwear. During this sale, you can typically find great deals on the iconic Classic Clog, the cozy Classic Lined Clog and more. This sale also marks an excellent time to purchase popular Jibbitz charms, so you can personalize your new footwear with deep savings.
• Michael Kors: The Michael Kors Black Friday sale is a premier luxury event, offering customers an opportunity to purchase designer handbags, wallets, clothing items and more at significant discounts. The Black Friday sale often starts well before the actual Black Friday date and extends through Cyber Monday. You should also consider joining the free KORSVIP loyalty program, which often provides early access to the best deals and sometimes an additional percentage off.
• Kate Spade: The Black Friday sale for Kate Spade is an exceptionally high-value event, primarily centered around its Outlet site, where discounts reach up to 70% off, often offering an additional 20% to 25% off at checkout. This tiered discount can lead to total savings of up to 80% on popular items like handbags, wallets and accessories.
• Meal kit delivery services: You can expect meal kit delivery services to offer their absolute best introductory Black Friday deals, which typically come in two main forms: a large total dollar amount off spread across your first several boxes or an extremely low price per serving for the first week. Many services, like HelloFresh and Factor, also add bonus incentives like free shipping on the first box or free extras for a year to lock in new subscribers during the holiday shopping rush.
• Streaming deals: Black Friday is a prime time for streaming services to offer massive, temporary discounts to new and eligible returning subscribers. The most common and steepest deals are for services like Hulu and Peacock, where they drop their monthly price to as low as $0.99 to $2.99 per month for an entire year or six months. HBO Max and Paramount+ offer similar deep monthly discounts for a limited promotional period, and you can also find compelling bundles, like the popular Hulu and Disney+ combo package, available for a steep discount.

Is Black Friday a federal holiday?

No, Black Friday is not an official federal holiday in the United States.

What stores are open on Black Friday?

Since Black Friday is the start of the holiday shopping rush, almost all the big retailers open their doors—and they open them super early—so you can jump on those sweet doorbuster deals. Remember that store hours can vary a lot depending on where you are. Your best bet is always to check in with your local store or their website for the precise opening time.

Also, keep in mind that the outdoor outfitter REI usually skips the day entirely, famously staying closed for its #OptOutside campaign. But don't forget the online shopping option! Most Black Friday deals are already live online on Thanksgiving morning, meaning you can snag a ton of bargains without even having to set foot in a store!