From Ilia to Tata Harper: Shop popular clean beauty brands at Credo Beauty

Credo Beauty is often referred to as the Sephora of clean beauty—and for good reason. This online and in-store retailer is a go-to destination for non-toxic, high-performance skincare and makeup. From cult-favorite brands like Ilia and RMS Beauty to its own in-house lines, Credo and Credo Skincare, the retailer is a haven for clean beauty lovers.

Whether you're just starting your clean beauty journey or looking to try a trending brand (hello, Tower 28, Osea Malibu and Kosas), Credo Beauty is the place to find skin-friendly, eco-conscious products that actually work.

Below, we've highlighted the most popular clean beauty brands to shop at Credo Beauty.

10 clean beauty brands to shop at Credo Beauty

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1. Ilia Beauty

Ilia is a top-selling clean beauty brand at Credo, known for its skincare-infused makeup. While the Ilia skin tint is a fan favorite, another standout is the Limitless Lash Mascara, which lifts and lengthens without irritating sensitive eyes.

2. Kosas

Kosas delivers that effortless, no-makeup makeup look with real coverage. The Revealer Concealer triples as an eye cream, spot treatment, and concealer. For all-over glow, try the DreamBeam SPF 40, a mineral sunscreen that doubles as a light foundation.

3. LolaVie

Founded by Jennifer Aniston, LolaVie offers clean haircare that’s both effective and luxurious. The Glossing Detangler is a best-seller, but the Restorative Shampoo is another fan favorite, which strengthens strands with ceramides, niacinamide and biotin.

4. Osea Malibu

Osea Malibu is a clean skincare brand rooted in seaweed-based formulas and sustainable practices. Osea Malibu jumped on the seaweed wagon, with its deeply hydrating Undaria Algae Body Oil. For tired eyes, the Ocean Eyes Serum brightens and de-puffs with hyaluronic acid, caffeine, and peptides.

5. RMS Beauty

A pioneer in clean makeup, RMS Beauty helped set the standard for the industry. Try the UnCover Up Concealer or the Lip2Cheek multitasker, which adds a natural flush to lips and cheeks—earning 4.9 stars from over 2,000 Credo shoppers.

6. Tower 28 Beauty

Tower 28 is a newer clean beauty brand that’s already making waves. Designed for sensitive skin, its formulas meet National Eczema Association standards. Try the SunnyDays Tinted SPF for a hybrid sunscreen-foundation, or the SOS Daily Rescue Spray with hypochlorous acid to calm and hydrate.

7. Ursa Major

Ursa Major blends small-batch charm with serious skincare results. The Hoppin' Fresh Deodorant is a standout for post-shave comfort and odor control, while the Golden Hour Recovery Cream revives dry skin with essential fatty acids and antioxidants.

8. Goop Beauty

Gwyneth Paltrow’s Goop line is all about elevated, results-driven skincare. The G.Tox Himalayan Salt Scalp Scrub exfoliates and detoxifies, while the GOOPGLOW Microderm Exfoliator delivers spa-like radiance at home.

9. Fur

Fur brings luxury to body care with products designed to treat ingrown hairs and soften coarse hair. The Fur Oil is a best-seller for smoothing pubic and body hair, and the Ingrown Deodorant is a must-have for preventing irritation in sensitive areas.

10. Tata Harper

For a clean beauty splurge, Tata Harper is the gold standard. Handmade in Vermont, the Regenerating Cleanser exfoliates with BHA and apricot microspheres, while the Clarifying Mask targets breakouts.

What Makes Credo Beauty Unique?

Credo Beauty is committed to offering the best in clean beauty. Every product undergoes a rigorous ingredient screening process based on science-backed safety standards. The retailer also prioritizes sustainable packaging, aiming to reduce virgin plastic and non-recyclable materials.

Beyond the products themselves, Credo evaluates the ethical practices of the brands it carries, ensuring transparency and integrity from formulation to manufacturing.

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