The ugly holiday sweater takes over sports world
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Ugly Christmas sweaters for the sports fan
Just because it's the holidays doesn't mean you have to stop repping your favorite team.
Paste BN Sports
In recent years the American affinity for all things sport and all things retro have birthed an unexpected offspring: the ugly sweater.
Fanatics, the world’s largest retailer of licensed sports merchandise and quencher of the American affinity for shopping, found a business partner and began selling sweaters with the colors and logos of MLB, NBA, NFL, NHL, college and even NASCAR teams. Since then, they haven’t stopped selling and haven’t stopped dreaming up new looks.
“We have ugly sweater dresses for her this year, and then really took it to the next level and took the ugly sweaters and put Christmas lights actually built into the sweater,” said Jack Boyle, Fanatics’ President of Merchandising.
Here is a sampling of the 2016 line: