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All the Super Bowl 2018 ads from the first half


Another Super Bowl means another Ad Meter — our annual, in-depth look at the big ads from the big game. What was your favorite? 

More: Vote, see the ads: 2018 Ad Meter

More: All the Super Bowl 2018 ads from the second half

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Ad Meter 2018: Toyota 'One Team'
Clergymen of different faiths join together to attend a football game, where they meet up with their nun friends.
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Ad Meter 2018: Sprint
Intelligent robots with a wicked sense of humor instruct their creator to switch to Sprint cell phone service.
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Ad Meter 2018: Doritos/Mountain Dew
With help from Busta Rhymes and Missy Elliott, actors Peter Dinklage (Doritos Blaze) and Morgan Freeman (Mountain Dew Ice) square off in a rap battle.

 

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Ad Meter 2018: Disney
Solo: A Star Wars Story. In theaters May 25.
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Ad Meter 2018: Turkish Airlines
Dr. Oz stars in this ad for Turkish Airlines.

 

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Ad Meter 2018: Bud Light 2
The final installment of Bud Light's "Dilly Dilly" Super Bowl trilogy, this spot features a Game of Thrones-style battle that culminates in the Bud Knight saving the day.

 

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Ad Meter 2018: M&M’S
Tired of the world wanting to eat him, the red M&M makes a wish: to be human.

 

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Ad Meter 2018: Ram
The All-New Ram 1500 is designed to take on the most epic adventures, including this one - hauling a horde of Vikings across the Icelandic tundra, towing a massive Viking ship, all while singing a fast-paced version of Queen’s “We Will Rock You.”
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Ad Meter 2018: Wendy's
While touting its own use of fresh beef, Wendy's takes a direct shot at its competition.

 

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Ad Meter 2018: Hulu
A trailer for the new Hulu series Castle Rock, which is based on the work of Stephen King.
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Ad Meter 2018: Sketchers
From his busy travels to his time on the TV set, football Hall-of-Famer Howie Long loves to treat his feet to Skechers Wide Fit Sport with Air-Cooled Memory Foam.

 

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Ad Meter 2018: Universal's Skyscraper
The theatrical trailer for Universal's Skyscraper.
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Ad Meter 2018: Bud Light 1
The second installment in Bud Light's "Dilly Dilly" Super Bowl trilogy, this spot focuses on the preparations for a Game of Thrones style battle.

 

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Ad Meter 2018: E-Trade
E-Trade encourages you to save for retirement in this Super Bowl ad.

 

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Ad Meter 2018: Paramount
The official Mission: Impossible - Fallout big game spot.
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Ad Meter 2018: Quicken Loans
Keegan-Michael Key stars in the Quicken Loans Super Bowl ad.

 

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Ad Meter 2018: Avocados from Mexico
An avocado-loving, glass-enclosed community revolts when it finds out that all the chips are stuck outside the bubble.
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Ad Meter 2018: Netflix
A look at The Cloverfield Paradox on Netflix.

 

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Ad Meter 2018: Jurassic World: Fallen Kingdom
Jurassic World: Fallen Kingdom debuts its trailer at Super Bowl LII
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Ad Meter 2018: Tide 2
This is an Old-Spice-guy-starring, Old-Spice-horse-featuring, Old-Spice-looking, Old-Spice-sounding and, we can only assume, Old-Spice-smelling Tide ad. Because there are clean clothes.
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Ad Meter 2018: NFL
Football doesn’t stop. Jalen Ramsey, Marquette King, Devonta Freeman, Jared Goff, Stefon Diggs and Travis Kelce show that next season starts now.

 

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Ad Meter 2018: Diet Coke
Diet Coke premiers its ad for Super Bowl LII.

 

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Ad Meter 2018: Jeep
Where the road ends, is where your real story begins. The New 2019 Jeep Cherokee.
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Ad Meter 2018: Tide
A clam? A car? A David Harbour in your bathroom? Oh, I get it. It’s a Tide commercial. Not because of all that stuff, but because of the clean clothes. What else could clean clothes be an ad for but Tide?
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Ad Meter 2018: WeatherTech
WeatherTech's ad highlights the car floor mat company's commitment to making its products in America.

 

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Ad Meter 2018: Pringles
Multi-talented actor Bill Hader hams it up in Pringles' first Super Bowl ad.
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Ad Meter 2018: Febreze
Dave, whose [bleep] doesn't stink, is the perfect pitchman for Febreze.
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Ad Meter 2018: Michelob ULTRA Part 2
Long-distance runner Shalane Flanagan, golfer Brooks Koepka, and surfer Kelly Slater join action star Chris Pratt in Michelob Ultra's second ad of Super Bowl LII.
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Ad Meter 2018: Tourism Australia
The greatest name in the outback is back in the outback! Only this time, Dundee isn’t a Hollywood movie. It’s a giant tourism ad for Australia.
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Ad Meter 2018: TurboTax
There’s nothing to be afraid of. Things are never as scary as you might think. Like doing your own taxes. Just answer some simple questions. It's lemon squeezy!
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Ad Meter 2018: Persil
Got caught in a guac-ward situation? The Professional has a tip for that dip: Persil ProClean. It’s the premium detergent for game-day stains.
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Ad Meter 2018: Squarespace
Actor Keanu Reeves, a Squarespace customer who uses the web platform to host his motorcycle company's site, calmly recites a motivational mantra to himself while standing up on his fast-moving bike.
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Ad Meter 2018: Ram 2
In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others.
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Ad Meter 2018: Toyota 'Good Odds'
Toyota's ad traces the journey of Paralympic gold medalist Lauren Woolstencroft, who says that "when we're free to move, anything is possible."

 

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Ad Meter 2018: NBC Winter Olympics
In this ad, set to "Girl On Fire" by Alicia Keys, Olympic skier Lindsey Vonn overcomes adversity on the way to becoming a champion.
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Ad Meter 2018: Pepsi
Narrated by Jimmy Fallon, this spot celebrates the history of Pepsi with past ad campaign stars, including Cindy Crawford, Britney Spears, and Jeff Gordon.