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All the Super Bowl 2018 ads from the second half


Another Super Bowl means another Ad Meter — our annual, in-depth look at the big ads from the big game. What was your favorite? 

 

More: Ad Meter 2018: What's your favorite Super Bowl ad? See and rate them all

More: All the Super Bowl 2018 ads from the first half

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Ad Meter 2018: Amazon Prime
A first look at the much-anticipated CIA thriller centered on the famed and lauded Tom Clancy hero Jack Ryan.
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Ad Meter 2018: Verizon 2
Verizon honors first responders in this ad.
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Ad Meter 2018: Lexus
Chadwick Boseman stars in this Black Panther themed Lexus LS 500 Super Bowl ad.

 

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Ad Meter 2018: Tide 3
These ads didn’t become Tide ads; they were always Tide ads. That's because they are ads with clean clothes, and clean-clothes ads are always Tide ads. It’s probably better we let David Harbour explain it.
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Ad Meter 2018: Budweiser
Real workers from Budweiser's Cartersville, Ga., brewery are featured in this ad, which focuses on Anheuser-Busch's emergency water program.

 

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Ad Meter 2018: Jeep
Where the road ends, is where your real story begins. The New 2019 Jeep Cherokee.

 

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Ad Meter 2018: HBO, Westworld Season 2
A look at the upcoming season of HBO's Westworld.
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Ad Meter 2018: Ram 2
In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others.

 

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Ad Meter 2018: Kia
A drive in the new Kia Stinger makes Aerosmith lead singer Steven Tyler young again—literally.
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Ad Meter 2018: Blacture
Pras — rapper, Grammy and Emmy winner, actor and filmmaker — is on a mission to give black culture something he believes is missing: a place to be heard, to be celebrated, to be empowered.
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Ad Meter 2018: Marvel
A look at Marvel's Avengers: Infinity War.

 

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Ad Meter 2018: T-Mobile
Welcome to the world, little ones! Babies are featured in this T-Mobile ad.
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Ad Meter 2018: Toyota 'Mobility Anthem'
With new technology, Toyota celebrates the power of movement.

 

 

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Ad Meter 2018: Wix.com
YouTube personalities Rhett & Link use web platform Wix.com to help build their brand.
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Ad Meter 2018: Kraft
Fans sent in pictures from their Super Bowl parties and made their way onto Kraft's ad.
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Ad Meter 2018: NFL 2
Eli Manning and Odell Beckham Jr. star in this ad for the NFL.

 

 

 

 

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Ad Meter 2018: Monster Products
Super Bowl LII ad for Monster Products.

 

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Ad Meter 2018: Michelob ULTRA Part 2
Long-distance runner Shalane Flanagan, golfer Brooks Koepka, and surfer Kelly Slater join action star Chris Pratt in Michelob Ultra's second ad of Super Bowl LII.
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Ad Meter 2018: Groupon
Comedian Tiffany Haddish stars in Groupon's ode to local business.
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Ad Meter 2018: Amazon
When Alexa loses her voice, celebrities—including Rebel Wilson, Cardi B, and Anthony Hopkins—help her get it back.

 

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Ad Meter 2018: Hyundai
What if metal detectors detected something more? See how we surprised our Hyundai owners at this year's Super Bowl LII.
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Ad Meter 2018: Coca-Cola
With a poem, Coca-Cola celebrates individuality and inclusivity.
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Ad Meter 2018: Stella Artois
Stella Artois and Water.org team up to help provide clean drinking around the world.
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Ad Meter 2018: Jeep 3
When you make the most capable Jeep Wrangler ever, you could talk about it, or you could just let it speak for itself. The All-New 2018 Jeep Wrangler is featured in this ad.
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Ad Meter 2018: Tide 4
This ad isn’t an ad for what it’s meant to be an ad for, because it’s an ad with clean clothes, and a clean clothes ad is a Tide ad.

 

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