Skip to main content

Latest Doritos 3D teaser unveils star of 2021 Super Bowl commercial: Flat Matthew McConaughey?


Which Matthew?

Flat…Matthew?

It took less than 15 seconds -- and one hashtag -- for Doritos to create some of the first Super Bowl LV commercial buzz this past week, after releasing a teaser starring television host Jimmy Kimmel and actress Mindy Kaling. In it, the two briefly chat about a Mystery Guest and his "new look" before Kimmel welcomes…

A week later, we now have the answer to this #FlatMatthew enigma.

RATE EVERY COMMERCIAL!: Become an Ad Meter panelist, vote on every ad and be entered to win a trip to the big game in 2022. See official rules for details. 

Take a look at the latest Doritos 3D Crunch teaser:

F-L-Y-I-N.

The follow-up act-though still hilariously vague-hints at the larger Super Bowl spot which highlights Doritos 3D Crunch, a nostalgic and popular request by fans of the snack brand that is making a Super Bowl appearance some 20 years after its first.

That 1998 ad -- "The Laundromat" -- finished seventh in the Paste BN Ad Meter ratings (8.33), while also making Ali Landry a household name.

And though few might need an introduction to Matthew McConaughey, perhaps this "new look" will have the same type of effect on February 7.

***

Want your voice heard on this year's Super Bowl commercials? Register now to be a Paste BN Ad Meter panelist.