GM, Netflix and Will Ferrell? The trio make big splash ahead of Super Bowl 57 in first teaser
General Motors is back for another Super Bowl Sunday in 2023, building on the 2021 campaign that starred Will Ferrell and focused on the car brand's electric vehicles.
That 60-second ad, titled "No Way Norway," had a successful stretch during the Super Bowl commercial surge in '21, placing sixth in the Ad Meter ratings while enjoying a post-SB week that included a Replay Ratings nod for Best Comedy ad, plus tons of internet and social media conversations – including one from Norway.
This year, one more passenger is helping guide the creative vehicle in one of the more notable initiatives that truly highlights the common cinematic theme of "life imitating art."
Enter Netflix.
"Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV," GM's Global Chief Marketing Officer Deborah Wahl explained in a statement. "Netflix is a great partner because of the company's compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs."
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Netflix's Chief Marketing Officer Marian Lee, echoed that thinking: "At Netflix, we create shows and films that can influence culture and spark meaningful conversations. From the TikTok dance trends inspired by 'Wednesday' to thoughtful discussions about climate change with 'Don't Look Up,' we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films."
General Motors. Netflix. Will Ferrell.
It's hard to imagine such a combo, but that's the quintessential formula for the big game ads – you never know! – and it also uncovers the worldwide demographic that will tune in on Feb. 12 … to watch the commercials.
Let's just hope Ferrell finds a more helpful Zombie to get him back on "the 15" before then.
Watch the first teaser below.