The Top 5 Super Bowl commercials according to Ad Meter

Behind a hilarious performance by Melissa McCarthy in its Super Bowl commercial, Kia took home the top prize in Paste BN's Ad Meter. Here is that commercial and the rest of the Top 5 as voted by the Ad Meter panelists.

No. 1: Kia, "Hero's Journey" (score of 7.47)

Ad Meter 2017: Kia

With the help of the new hybrid Kia Niro, actress Melissa McCarthy saves the world.

Kia

No. 2: Honda, "Yearbooks" (6.97)

Ad Meter 2017: Honda

Yearbook photos of celebrities such as Steve Carell, Tina Fey, and Magic Johnson come to life in this ad, a celebration of the 20th birthday of the Honda CR-V.

No. 3: Audi, "Daughter" (6.88)

Ad Meter 2017: Audi

Audi's Super Bowl ad, featuring a man watching her daughter win on the race track, advocates for equal pay.

No. 4: Budweiser, "Born the Hard Way" (6.85) 

Ad Meter 2017: Budweiser

The story of Adolphus Busch, the German immigrant who co-founded Anheuser-Busch in the 1800s.

No. 5: Tide, "#BradshawStain" (6.78) 

Ad Meter 2017: Tide

Terry Bradshaw stars in Tide's new Super Bowl ad.