Tom Brady and Snoop Dogg star in Robert Kraft's Foundation to Combat Antisemitism teaser
Tom Brady and Snoop Dogg step into the Super Bowl commercial spotlight this year, starring in the first teaser for Robert Kraft's Foundation to Combat Antisemitism.
But don't expect Tom Brady: Soon-to-be Super Bowl 59 broadcaster and part-owner of the Las Vegas Raiders, or Snoop Dogg: Worldwide entertainment mogul and avid dressage fan.
In this case, less is more.
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Watch FCAS's Super Bowl 59 teaser
It's a return to the national stage for the New England Patriots owner and the FCAS, which made an inaugural appearance in 2024 with the powerful "Silence" campaign that featured Dr. Clarence B. Jones, a civil rights leader who helped draft Dr. Martin Luther King Jr.'s "I Have a Dream" speech.
Founded by Kraft in 2019, the FCAS has aimed to raise awareness while continuing the fight against antisemitism and all hate. The mission has steadily grown since then, progressing from the initial $20 million investment to raising over $150 million.
"Antisemitism is a growing threat against Jews on social media and in communities across the country," Krraft notes on the FCAS webiste. "I have committed tremendous resources toward this effort and am vowing to do more. I encourage others to join in these efforts. My hope is our campaign will continue to enhance the national conversation about the need to speak out against hatred of all types, and particularly to stand up to Jewish hate."
Now, two of the most recognized figures in sports and entertainment have entered that national conversation—though neither is ready to talk about the other in the 10-second clip.
At least, for now ...