14 hidden images in logos that you won't be able to unsee
Logos. We are immersed in them. They surround us, telling us to buy things, trust companies, feel something. They become part of our lives, and despite what branding experts say, for the most part, we completely and totally ignore them. They are background noise, images we see and forget immediately.
But we shouldn't! Because there are some hidden meanings in these logos that are actually pretty interesting. We've done hidden meanings in sports logos before, but now it's time for the wider world of logos. Here they are:
1. FedEx
This is an easy one, but a good starter: The negative space in between the "E" and the "X" forms an arrow. They're moving ahead with things, you see.
2. Wendy's
I'm not sure if I buy this one, but apparently if you look in the collar of Wendy in the Wendy's logo, it spells out "MOM." It's supposed to subtly imply that Wendy's is like your mother's cooking, which is oddly true in my case, because I lived solely on french fries for the first 17 years of my life.
3. Goodwill
If you look at the "G" in Goodwill, it's a smiley face. The G is a happy G!
4. Tostitos
This tweet from SB Nation gave us the entire idea for this post, but it was news to me as well. The two Ts in the middle of Tostitos are two guys sharing a chip over a bowl of salsa. They're chip buddies!
5. Baskin Robbins
Baskin Robbins is known for its 31 flavors, and if you look in the pink part of the top "BR" it spells out 31. Wow. WOW.
6. Toyota
I'm not sure if this was intended or they just stumbled upon this, but if you take different parts of the Toyota logo, you can spell out the word Toyota. Ahhhhh.
7. Amazon
Not sure how I never, ever noticed this, but the arrow that goes underneath the Amazon logo runs from "A" to "Z." I.e. Amazon has everything you need from A to Z. Of course.
8. Toblerone
HIDDEN TOBLERONE BEAR. HIDDEN TOBLERONE BEAR.
9. Unilever
Unilever's fancy "U" is full of symbols meant to represent every type of product the company makes. Would you look at that.
10. Hershey's Kisses
Look at the negative space between the K and the I in "Kisses," and you see a sneaky hidden Hershey's Kiss snuck right in there.
11. The Bronx Zoo
One of my favorites. Look at the negative space under the legs of the animals at the Bronx Zoo, and you get a look at the city skyline. Brilliant.
12. London Symphony Orchestra
The "LSO" logo is short for London Symphony Orchestra, yes, but is also meant to look like a conductor, arms up, leading his orchestra. Very cool.
13. Pittsburgh Zoo & Aquarium
Another excellent use of all types of negative space. You get the tree of life, but also an ape and a lion, but if you look down, you get fish leaping out of the roots of the tree as well. So much going on.
14. Chick-fil-A
The C is a chicken. How on earth did I never realize that the C is a chicken. I feel like an absolute fool. The C is a chicken!