Apple exec says he didn't yell at Rihanna

A viral moment from Game 1 of the NBA Finals has a perfectly simple explanation says one Apple executive who swears he didn't yell at Rihanna to sit down.

The controversy started with this moment:

Or in more profane terms, this:

A number of fans were very angry with this because it's not nice to talk to anyone that way, if that indeed is what the executive, Eddy Cue, was saying:

He issued this statement on Friday - reportedly along with one from Apple:

Which didn't really help anything, at least on Twitter: