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LeBron James sounds off on controversial H&M photo


On Monday, singer The Weeknd sent this tweet of an H&M photo and added he was cutting ties with the clothing company because of the racist ad.

LeBron James also slammed the ad and re-framed it with a powerful message:

@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople‍⚖️‍⚖️

A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST

@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!!

Per Paste BN, the company said in a statement that they "completely understand and agree with [The Weeknd's] reaction to the image" and apologized.

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