Trevor Noah weighs in on protests over Nike's Kaepernick ad

The Daily Show's Trevor Noah doesn't just wonder why Nike customers are burning their own shoes over Colin Kaepernick's new ad. He said the videos make him want to buy them even more.

"Wow," he said in a monolgue addressing the reaction to the campaign featuring Kaepernick's face that debuted this week. "People are so angry they're burning their own shoes? You realize Nike already has your money right? They've already got your money. You're only hurting yourself. I would love to see how they would protest Home Depot: 'The walls in my house must go!' And also, I'm not going to lie, those flaming Nikes makes me almost want to pay more. 'Those shoes so fast he burst into flames man!' And I'm not going to lie I love this campaign."

Mocking aside, he did make the point that we live in a world now where brands off take stands on issues - without much warning for their customers. Which means that for consumers, a walk in the park with their most comfortable sneakers can suddenly turn into a greater statement.

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'Daily Show's' Trevor Noah: 'You realize Nike already has your money right?'