Nike Basketball posted a confusing Coach K tweet after Duke lost to North Carolina in Final four
One of college basketball’s legendary figures closed out the final chapter of his career on Saturday night. After 42 seasons, coach Mike Krzyzewski’s run at Duke came to a close with an 81-77 loss to bitter rival North Carolina.
It was a disappointing end for a career that is practically unparalleled in the sport. In his time in Durham, Krzyzewski won five national championships, 15 ACC Tournaments and appeared in 13 Final Fours.
Naturally, social media was ablaze with Blue Devils fans and outsiders paying their respects to Krzyzewski after the end of his fantastic career. But one tweet from Nike Basketball ... well, you could say it drew some attention.
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Now, the folks at Nike make an interesting claim here. It’s quite the intriguing hypothesis.
However, after some consultation and intense deliberation with our fact-checkers at For The Win, we have determined that there is, in fact, no way to spell the word “championship” that includes the letter K.
Some sleuthy Twitter detectives seem to have arrived at the same conclusion.
Apparently, this is what Nike had ready to roll out after Coach K’s final game:
Obviously, Nike knows how to spell the word “championship.” Regardless, judging by the ratio, this strange approach didn’t quite land. Maybe best to have left that one in the drafts.
On the other hand, the tweet got a lot of engagement, and I’m blogging about it right now. Hmm ...
You win this round, brand.