Masters Champions Dinner: An inside look at the annual tradition that started 70 years ago
As 'The Masters Club' turns 70 years old, past champions look back on their time in golf's most exclusive group.
Suzanne Radcliffe turned onto Magnolia Lane and made her way towards Founders Circle. The clock inside the silver Mercedes glowed 9 p.m., but her boyfriend, Fred Couples, was nowhere to be found.
It was April 9, 2019, and Couples believed that Tuesday’s Champions Dinner would conclude on time.
“Every year we end at 9 o’clock sharp,” he said.
Except for 2019, when laughter inside the clubhouse echoed through the second floor. It started when Bob Goalby rattled off a tale about Ben Hogan, and now the floodgates were coming loose.
Soon after, Gary Player rose from his chair and recalled his night of induction. After the 1962 meal was served, two-time champion Horton Smith requested the table sign his menu and passed it to Player. When Gary slid the paper to Hogan, the steely-eyed Texan glared at the room and struck the table with his right fist.
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“This is the Masters Club dinner,” Hogan said. “Not a goddamn autograph session.”
As Player retold the story, the 2019 gathering let out a deep laugh, and for a brief moment, the old-timers had delivered a taste of yesteryear.
Green jackets create an unforgettable experience
Seventy years ago, on March 31, 1952, Hogan drafted a letter suggesting a dinner be held for all previous champions, with honorary invitations to club president Bobby Jones and chairman Clifford Roberts. The dinner would be held the Friday of Masters Week, beginning promptly at 7:15 p.m.
“My only stipulation,” Hogan wrote to Roberts, “is that you wear your green coat.”
The Masters Club began with 11 members, and as the group grew, so did its levity. By the 1960s it was a who’s-who of storytellers, and even today, the highlight for many remains the tales.
“What you hear inside that room, you just don’t hear anywhere else,” 1979 winner Fuzzy Zoeller said.
At the infancy of the dinner, three-time winner Jimmy Demaret would often become the center of attention. According to Tommy Aaron, at the 1974 supper, Roberts was discussing his soon-to-be published book when Demaret interjected.
“So, Cliff,” Demaret said. “Will this come in hardcover or paperback?” The room filled with nervous laughter, as Roberts quickly put Demaret back in his place.
At the first Champions Dinner, nine winners were in attendance with the exception of 1939 champ Ralph Guldahl and 1946 winner, Herman Keiser. Hogan served as host, paid the bill, while the table reminisced on the brief 18-year history of the event. Also, the men brainstormed ways to improve the tournament. A suggestion from Byron Nelson was to assist in finding worthy competitors to join the field. Roberts, who unapologetically considered Nelson his favorite, embraced the idea.
Over the ensuing decade, Roberts annually mailed pre-written pieces of Augusta National stationery where nominations could be made for one American professional, one foreign professional and one amateur to compete. Demaret suggested that Peter Thomson, his Australian buddy, receive an invitation in 1953. Hogan and Nelson vouched for amateur Ken Venturi in 1956, who placed runner-up to Jackie Burke.
Menu, participants always changing over the years
The Champions Dinner remained on Friday for seven years before pivoting to Tuesday in 1959. Changes have been a staple over the past seven decades, with the most obvious being the menu.
At the beginning, the Masters Club was given three options: steak, chicken or fish. Since the mid-1980s, champions have picked their own meal, including 1989 when Sandy Lyle shocked the table with haggis, the national dish of Scotland. The grub is composed of the liver, heart and lungs of a sheep.
“I usually respect what the host picks,” said Larry Mize, who served steak and peach cobbler in 1988. Mize ate the chicken panang curry from Vijay Singh in 2001. He didn’t balk at the braai served by Charl Schwartzel or Trevor Immelman’s bobotie.
“Only once did I order something different,” Mize said. “I couldn’t do Sandy’s haggis.”
Also rotating has been the head of the table. Although the dinner is annually hosted by the previous year’s winner, Hogan believed there should be a moderator, someone to open the evening before others chimed in with tales of their own.
Hogan emceed the first four years until handing the reins to Nelson, the more natural storyteller. Byron held rank until after the 2004 Masters.
On a winter evening in early 2005, Crenshaw was sitting in his home library in the hills of Austin, Texas, when the phone rang. The 1984 and 1995 winner answered and recognized the 1937 and 1942 champion on the other end. Nelson had given no premonition to his request, but at age 93, Byron knew it was time.
Nelson explained how he always admired Crenshaw’s knowledge of golf history – in particular Jones and the Masters Tournament. Byron said that he had given thought to this conversation and asked if Crenshaw would take over the dinner.
“The phone fell out of my hand,” Crenshaw said. “Byron said, ‘What was that?’ I said, ‘I’m sorry, Mr. Nelson. I dropped the phone.’”
Two years after creating the dinner, Hogan drafted a second letter to Jones and Roberts, dated Jan. 12, 1954. Hogan began by telling the co-founders that he received his invitation to the tournament, and then addressed the significance of the Masters Club.
“This has to be the most exclusive club of all,” Hogan scribed. “Not only do a fortunate few of us have the tournament to look forward to, but the annual meeting of our club as well. Here, long after serious competition for some of us comes to an end, we can still get together and reminisce.”
Yet by the 1970s, the group's actions no longer mirrored those words. While Nelson was a Tuesday mainstay, other native Texans had spotty attendance records.
Ralph Guldahl, with curly hair and bad posture, skipped the first 12 before making an appearance in 1964.
Then there’s 99-year-old Jackie Burke, who has missed more reunions than any living champion.
In 1972, the Masters was prepared to hold its first tournament since the December death of Jones, yet the 1956 champion declined his invitation. Roberts reached out to emphasize the importance of Tuesday’s dinner, and when Jackie didn’t budge, Hogan phoned with a similar message.
It didn’t matter. Burke’s home course in Houston, Champions Golf Club, was without an active manager and he shouldered those duties.
“My wishes will be for another successful Masters,” Burke wrote to Roberts. “With your guiding hand, it can’t miss.”
Burke hasn’t returned to Augusta National since 2011, and his programmed response is to blame the travel. He listed the fuss of getting to the Houston airport, the flight to Atlanta and the Interstate 20 commute to Augusta. For one supper? It isn’t worth the hassle, Jackie stated.
“I got $6,000 for winning the tournament and now they’ll pay me $10,000 to show up for dinner,” Burke said.
When pressed to expand on his prolonged absence, Burke admitted, “The truth is, my friends aren’t there anymore. Hogan, Jimmy, all of my friends are gone.”
Gag gifts and jokes from Sam Snead
As time has elapsed, details from Tuesday evening have often clouded.
Was it 1985 or ’86 when Palmer and Hardin squared off over the cut of the 13th fairway? Was chicken or fish Gene Sarazen’s dish of choice? (Zoeller swears it was fish.)
Many tales have been forgotten; others won’t leave the room. Yet ask a former champion about his night of induction to the Masters Club and memories seem to flood.
During his evening as host in 1980, Zoeller brought gag gifts as an attempt to quiet his nerves. Following the meal, he reached into a white bag and handed a bottle of Grecian Formula to Arnold. The gray-headed King burst into laughter, prompting the new champion to say, “Arnie, I can’t handle you getting old.”
For Watson, it was 1978 when Hogan bestowed upon him the annual induction gift. It’s a gold locket in the shape of Augusta National’s emblem that opens three ways, dons an image of the clubhouse, and reads, ‘Ben Hogan, founder of the Masters Club.’ It was the final time Hogan presented the keepsake, a task that now belongs to Crenshaw.
Sam Snead’s appointed role was to close the dinner. After the meal had ended and the stories wound down, Nelson would grant Snead the last word. The Slammer would rise from his chair, release a Virginia Hill Country smirk, and tell the table an unrestrained joke.
How inappropriate were the cracks? According to Jack Snead, the Slammer’s oldest son, he believes it’s why his father never received a namesake landmark at Augusta National. Nelson, Hogan and Sarazen had bridges dedicated in the 1950s, yet Snead, with more jackets than each, was bypassed.
“I really believe his jokes played a role in that decision,” Jack said.
Today, there’s no appointed joke teller. Ian Woosnam attempted to seize the moment once, but hasn’t stepped up again.
For some, including Mize, he believes the table is doing well without the added humor. Zoeller, however, thinks otherwise.
“I told Ben, ‘If you call on me, I’ll do it,’ ” he said. “Crenshaw, you know, he put his head down and laughed. I guess it’s kind of like school. I didn’t get called on there, either.”