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Red Bull resumes Clippers sponsorship, with a twist


The Los Angeles Clippers are starting to get some of their sponsors back.

Four days after suspending sponsorship deals with the Clippers in the wake of owner Donald Sterling's racist comments, Red Bull told Paste BN Sports on Friday night that it was resuming its marketing partnership. Red Bull said the Clippers will donate 50% of the partnership dollars generated during the rest of the postseason to charity. In addition, Red Bull said, all related team profits will channel exclusively into basketball operations.

Sterling was given a lifetime ban Tuesday by NBA Commissioner Adam Silver for racist and offensive comments.

In the time since, several other sponsors have returned, including Yokohama Tires, the Fullerton, Calif.,-based company that also arranged a 50% charity deal with the Clippers through the postseason, according to The Orange County Register. Samsung and Adidas, both major NBA-wide sponsors, also have reaffirmed their sponsorships of the team, according to Bloomberg.

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