Canadian Football League team renamed as the Edmonton Elks

The CFL team in Edmonton has chosen its new nickname: the Elks.

The announcement was made Tuesday.

The former nickname was the source of controversy and ownership decided last year to move on from it.

"This was a process that originally began back in early August of 2020 with an initial discussion around the possibilities," Elks president Chris Presson said in a release. "Thanks to our wonderful fans and partners across the board for their input, dialogue, and debate. Re-branding a team is hard. Re-branding a team with 100 years of history is even more challenging and we worked hard to meld that history with something new and meaningful."

And, the Edmonton Elks were born … along with helmets and merchandise.

Elks was one of seven potential name changes the Edmonton Football Team provided on its shortlist. The others included: Evergreens, Evergolds, Eclipse, Elkhounds, Eagles and Elements.

A rival from Alberta fired the first shot:

Now all that has to happen is for the CFL, which scuttled its 2020 season due to the COVID-19 pandemic, to play football in 2021.

Now about that NFL team in Washington ...