Report: Commanders' executive who helped with rebrand leaving team for a 'new opportunity'
Another high-profile executive is leaving the Washington Commanders.
On Tuesday, Ben Standig of The Athletic reported that Will Misselbrook, Washington's chief creative and digital officer, was leaving the Commanders for a "new opportunity."
Misselbrook's title was the first of its kind in the NFL. Hired in May 2021, Misselbrook was brought aboard by team president Jason Wright to help with the team's rebranding efforts.
When Misselbrook came to Washington, he had an impressive resume, working for The Trust, Wall Street Journal, Barron's Group, Dow Jones Media Group, Wieden & Kennedy, Saatchi & Saatchi, BBH New York and Coach in various positions.
Commanders Wire spoke with Misselbrook ahead of the 2022 NFL season, Washington's first season as the "Commanders." He went over multiple aspects of the rebranding process in an informative conversation.
"To grab people’s attention, which has become shorter and shorter every second, you’ve got to be authentic to that topic and create content that people want to watch versus being forced to watch," he said.
While his stint was rather short, Misselbrook's impact was felt.
Misselbrook accomplished multiple things with Washington, including the creation of Washington Branded, a branded entertainment studio for the team.
While Misselbrook is heading off for his next opportunity, Nicki Jhabvala of The Washington Post noted the long list of Washington executives who have departed over the last two years, including Chief Operating Officer Greg Resh, who left the team in September.
As she noted, there were various reasons each person left, not necessarily tied to criticism of how owner Daniel Snyder has handled business operations.
Paste BN Sports+ producer Victoria Hernandez contributed to this story.