Super Bowl 53: Watch live interviews from Radio Row in Atlanta

Super Bowl week is in full swing! 

And with that, a flurry of celebrities and sports figures are embarking upon Radio Row in Atlanta to discuss the big game ... and other things. 

We invite you to join us as we hold interviews with big stars throughout the week. We'll be live streaming each of the interviews right here in the video player atop this page. 

Friday's scheduled interviews in ET:

9:45 am: Ladanian Tomlinson
10 am: Emmitt Smith
10:15 am: Pat McAfee
11 am: Devonta Freeman
11:30 am: Backstreet Boys
1:30 pm: Jaylon Smith

As for the rest of Super Bowl LIII, click here for all the coverage you need. 

Check out highlights from some of the week's best Radio Row interviews so far: