Audio: Covering Apple

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SAN FRANCISCO: You've seen the famous keynotes online, where Apple execs debut new products in front of an enthusiastic crowd.

But what's it like to be there? And why are journalists oohing and ahhing every new feature? Or are they?

In this audio podcast, veteran Paste BN tech journalists Jon Swartz and Ed Baig join me in discussing what's it like to cover an Apple event. And love `em or hate `em, what does Apple do to get their presentations so right--and so much attention?

Listen in, and don't forget to stick with tech.usatoday.com for the latest as Apple updates its iPad and computer offerings.

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