What was Rodolfo Gonzales known for? Google's doodle honors champion for civil rights

Google’s latest doodle pays tribute to Chicano poet and activist Rodolfo “Corky” Gonzales.

On Oct.1, 1970, Gonzales and his family opened the Escuela Tlatelolco Centro de Estudios, the first private school in the U.S. focused on Chicano/Mexican-American cultural studies, according to a biography posted on Google’s website.

Gonzales was born in Denver and worked in sugar beet fields in his youth. He went on to became one of the top boxers in the world before retiring from the ring in 1955 to fight for Chicano civil rights.In 1966, he founded the Crusade for Justice.

His Google doodle features an animated slideshow with lines from his 1967 poem "Yo Soy Joaquín," (I Am Joaquín), illustrating Chicano struggles through history.

“Corky Gonzales helped redefine what it means to be Chicano or Latino in America at a time when assimilation was viewed as the only way forward,” said Roxie Vizcarra, a Brooklyn, N.Y. artist who illustrated Friday’s doodle, in a statement. “As a Peruvian-American Latina, I'm grateful he worked so hard to bring pride in Latino culture and customs to his community in Denver and beyond.”

He organized demonstrations across the U.S., marching with leaders including Martin Luther King Jr. and Cesar Chavez.

Allegations at Blue Origin: Current and ex-workers claim Jeff Bezos' rocket company's culture is 'toxic'

Save your cash: Ways you’re wasting money on tech

Follow Brett Molina on Twitter: @brettmolina23.