Report: AOL weighs a name change

Time to say goodbye to AOL? The media company itself isn't going anywhere, after Verizon paid $4.4 billion to acquire them last year. But the name might be gone.

According to an interview with Business Insider, chief marketing officer Allie Kline says AOL is considering a new name.

"If you ask me today, I could say, 'I feel very strongly about the AOL brand. It has a lot of legacy and meaning, and we shouldn’t move away from it!'" AOL chief marketing officer Allie Kline tells Business Insider. "But if we met tomorrow, I could be like, ‘Yes! We need a new name!’"

AOL is weighing a change in name to better reflect what it owns, including mapping service MapQuest and media outlet The Huffington Post. As the report notes, most people still associate AOL with just email or dial-up Internet.

Verizon scooped up AOL last year to boost its footprint in mobile video as well as advertising. AOL boasts an advertising platform spanning mobile and broadband services that helps Verizon competes with giants such as Google and Facebook.

In October, Verizon launched the go90 mobile video service, a free, ad-supported network of videos including popular TV shows and original series.

Follow Brett Molina on Twitter: @brettmolina23.