AT&T adds HGTV, Food Network to video service

AT&T continues to add networks for its upcoming DirecTV net TV service.

Now also on board: HGTV, Food Network and Travel Channel. Digital rights to those channels, and more such as DIY Network, Cooking Channel and Great American Country, were included in a multi-year, multiplatform agreement announced by AT&T and Scripps Networks Thursday.

Previously, AT&T announced deals with HBO, Disney, NBC and Discovery for its upcoming DirecTV Now streaming service, which is due to launch before the end of the year.

"We’ll be rolling it out in a couple of months," AT&T CEO Randall Stephenson said Wednesday at the Goldman Sachs Communacopia investor conference in New York. "This is an exciting product. We’re talking 100 plus channels at a very, very aggressive price point."

Stephenson said that data used to deliver the video would not count against data caps for AT&T wireless customers.

AT&T finalized its $49 billion acquisition of the DirecTV satellite TV service last year.

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