Mitu's focus on Latino youth paying off

SANTA MONICA, Calif. - With 2 billion monthly views for its programming, Beatriz Acevedo knows the power of the Latino online audience.

She's the co-founder and president of mitu, which produces mostly english language videos that get seen on Facebook, YouTube, Snapchat and elsewhere. They clearly strike a chord with folks whose parents grew up with Univision and Telemundo.

In these excerpts from our recent #TalkingTech Facebook Live stream from mitu's offices here, Acevedo tells the story of how an immigrant from Mexico found success in Los Angeles, why having a diverse talent pool is good for business and talks about the breakthrough of having a Latino themed channel on the Snapchat platform.

Click below to see the highlights:

Welcome to mitu - from Facebook Live stream

Beatriz Acevedo, the co-founder of the mitu online network, introduces viewers to mitu on this first excerpt from her Facebook Live #TalkingTech interview with Jefferson Graham

Why diversity hiring is important for mitu

In this excerpt from her Facebook Live #TalkingTech interview, mitu co-founder Beatriz Acevedo explains why having a diverse staff is important for the company.

Beatriz Acevedo bio -mitu co-founder

In this excerpt from her Facebook Live #TalkingTech interview, mitu co-founder Beatriz Acevedo tells about her upbringing in Mexico City, and how she moved to Hollywood and found a career in television and tech.

Thoughts on "A Day without Immigrants"

Beatriz Acevedo, a native of Tijuana, Mexico, offers her thoughts on "A Day without Immigrants," in this excerpt from her Facebook Live #TalkingTech interview.

Why being on Snapchat Discover is a big deal for mitu

In this excerpt from her Facebook Live #TalkingTech interview with Jefferson Graham, miti co-founder Beatriz Acevedo explains why having a latino themed channel on Snapchat is a big deal for the company.

You can watch the complete interview here: