JetBlue paints an Airbus A320 with binary code

JetBlue rolled out its newest special airplane livery this week, showing off an Airbus A320 that's been repainted in a "binary code" design.

JetBlue says it gave the A320 the paint scheme to promote its in-flight "Fly-Fi" Internet service.

The binary code, of course, is the two-digit computer "language" that's based on just two numbers: "1" and "0."

The airline re-christened the repainted aircraft (tail number N709JB) with the catchy name of: "CONNECTED TO 01000010 01001100 01010101 01000101."

JetBlue says about one third of its Airbus 320 aircraft are now equipped with Fly-Fi, which it rolled out in mid-December. JetBlue says it's adding the service to its fleet at an average rate of 10 aircraft per month. The carrier expects to have the Fly-Fi service on all of its Airbus aircraft by the end of 2014 and on its Embraer planes by the end of 2015.

JetBlue claims that its Ka-band satellite-based service is eight times faster than in-flight Wi-Fi offered on most other U.S. carriers.