JetBlue unveils new 'Bluemanity' livery

JetBlue Airways turns 15 this month and to mark the milestone on Tuesday the carrier unveiled a new livery applied to one of its Airbus A320 airplanes.

The new design is dedicated to the carrier's 16,000 crewmembers and features a word cloud towards the rear of the plane portraying the airline's stated mission – Inspiring Humanity – and words JetBlue says describe core values shared by the airline and its employees: safety, caring, integrity, passion and fun.

"This plane with our values proudly displayed across the fuselage is a tribute to all JetBlue crewmembers, the best in the industry, who take our mission to inspire humanity and make it real every day," Mike Elliott, the airline's senior vice president, people, said in a statement.

Here's a time-lapse video of the Airbus A320 getting its new paint job:

The newly painted plane – now called Bluemanity – has joined the airline's fleet of 206 aircraft and, in addition to the word cloud design, also has a new emblem by the forward door. That sign reads: "Design Inspired by Jaelyn," and is in honor of the fundraising efforts and outpouring of support shown for the granddaughter of a JetBlue employee who had a life-threatening heart condition.

The emblem "serves as a dedication to little Jaelyn, her new heart, and the crewmembers and their families who made it possible," JetBlue said in a statement.

Harriet Baskas is a Seattle-based airports and aviation writer and Paste BN Travel's "At the Airport" columnist. She occasionally contributes to Ben Mutzabaugh's Today in the Sky blog. Follow her at twitter.com/hbaskas.