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How to avoid tourist hate this summer and feel welcome abroad


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  • Overcrowding and resentment toward tourists are increasing at popular destinations.
  • Travelers can take steps to be more welcomed by respecting local customs, supporting local businesses, and learning basic phrases in the local language.
  • Experts recommend traveling with a local guide, being mindful of social norms, and making genuine connections with locals.

Chloe Bennet said she felt unwelcome during her recent visit to Venice, Italy. And she had a decision to make.

"It was a combination of the high visitor taxes, signage prohibiting certain actions, such as sitting on steps or eating outdoors, and critical looks when I used English," said Bennet, an editor who works for an academic publisher based in Tampa, Florida. "The unspoken message was: My presence wasn’t welcome."

Bennet didn't know what to do. It turns out that many visitors may be in a similar situation this summer. The most popular tourist attractions are expected to be more crowded than ever, experts say. The Louvre – the world's most visited museum – shut down earlier this month after its staff went on strike, with employees protesting unmanageable crowds brought about by mass tourism and chronic understaffing. Meanwhile, across southern Europe, there have been coordinated anti-tourism protests in Venice, Barcelona and Lisbon, Portugal.

"Popular destinations have a love-hate relationship with tourists, especially this summer," explained Susan Sherren, who runs the travel design company Couture Trips. "They can't live without tourists funding their economy. But at the same time, local affordability concerns and overcrowding have skyrocketed, making the locals quite upset. I really can't blame them and would not wish that influx of humanity in my city."

Should you turn around and go home?

So, what should you do if you feel like people don't want you there? Turn around and go home? No. As it turns out, there are proven ways to defuse these hostilities and set your trip on the right track. I know because I'm on the road almost every day of the year, and I've had to deal with nearly every place I go. In a minute, I'll share my secrets with you. 

But first, let's get back to Bennet's story. She could allow the unfriendly looks and the high taxes to ruin her trip – or she could do something about it.

She decided to do something.

"I had wanted to explore Venice for many years and hoped to bond with the city without feeling like I was disrupting its rhythm," she said. "I decided to modify my behavior to improve the situation. Even basic Italian phrases like 'Buongiorno' and 'Grazie' made a noticeable difference when I used them."

Bennet also decided to support local businesses instead of visiting well-known tourist spots, and she stayed away from attractions during peak times.

"I noticed that locals became more welcoming when they saw my efforts to honor their cultural norms," she adds.

Could it be that simple? Just stop acting like a tourist? Maybe.

How to deal with feeling unwelcome when you travel

Experts say you can avoid a chilly reception on your next vacation. But the time to start thinking about it is now.

"Feeling welcome as a traveler starts long before your plane lands," said Jessica Flores, chief experience officer for Tourism Cares, a nonprofit dedicated to advancing sustainability in the travel and tourism industry. "The best way to ensure a positive experience is to do your homework before arriving."

Don't go alone.  That's the advice of Diane Rulke, a professor of organizational behavior at Carnegie Mellon University who has lived in Europe for the last 25 years. "Travel with a local guide, if possible," she added. A local will help you avoid the most touristy areas, the biggest crowds and will help you have a more authentic experience. Additionally, there's strength in numbers, so consider traveling with friends and respecting local customs.

Respect the locals. Lisa Mirza Grotts, an etiquette expert specializing in travel issues, said Bennett had the right idea. "Pay close attention to local customs and social norms," she said. The visitors who receive cold stares are usually those who flout local practices – such as speaking loudly in a country that values peace and quiet or wearing inappropriate or immodest clothing in a more traditional setting.

◾Make a personal connection. How do you do that? "A few words in the local language, genuine curiosity about their culture, and adhering to community rules can quickly ease tension," explained John Rose, chief risk and security officer at ALTOUR. "By remaining flexible, respectful, and informed, you increase your chances of turning a frosty reception into a memorable, positive travel experience." It's true – Americans who assume everyone else speaks English rank as one of the top annoyances at popular destinations.

In other words, get some local advice – and take it. And don't act like the place belongs to you (because it doesn't). 

And how do I know that's true? Well, I've had some experience with this.

What I do when they tell me to get lost

You might find this hard to believe, but even journalists like me are often unwelcome in places we visit. (OK, that was a joke.)

I've always felt welcome in places like Turkey and the Middle Eastern Gulf states or the American South, which have long traditions of welcoming strangers. I've felt less wanted – which is a polite way of saying I've felt unwelcome – in places like Australia, Brazil and parts of the Caribbean. 

The first thing I always try to do is understand why they dislike tourists. And usually, there's a pretty good reason, ranging from silly ("You drive on the wrong side of the road") to serious ("You've exploited my island for generations"). 

Rachel McCaffery, a sustainable tourism expert, recalls stepping off a cruise ship in Corsica only to be greeted by protesters. But instead of walking past them, she stopped and asked them why they were demonstrating.

"There were five or six enormous cruise ships that docked in their small town harbor every day," she said. "Turns out the continual churning of giant engines means smoke regularly billows into nearby homes, affecting people's health."

That was a classy move. You don't want to be grouped with all the annoying tourists – you know, the ones that crowd the town square snapping selfies. It's the best way to set yourself apart with good manners and respect for local culture. So that's what I try to do.

My final strategy is the hardest: I try to return their rage with kindness. When they grimace, I smile. And when they ignore me, I lean into my politeness.

And it usually works. Thanks to these strategies, I have friends in some of the least hospitable places on Earth. And you can, too.

Christopher Elliott is an author, consumer advocate, and journalist. He founded Elliott Advocacy, a nonprofit organization that helps solve consumer problems. He publishes Elliott Confidential, a travel newsletter, and the Elliott Report, a news site about customer service. If you need help with a consumer problem, you can reach him here or email him at chris@elliott.org.