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Google Glass resurrected at Amsterdam Schiphol airport


Dry your tears, Google Glass loyalists.

Your nifty eyewear is sort of a waste if you're crying, isn't it? And more importantly, the oft-maligned Google venture you love is nowhere near dead, despite so many reports declaring otherwise.

Amsterdam's Schiphol airport is currently experimenting with the technology as a means of improving its already stellar reputation among flyers. AMS decision-makers are specifically slapping Google Glass on the faces of "airside authority officers" and willing flyers, both of whom prove once again that the Dutch accent is to be treasured in the video below.

On the operational side, airside authority officer Werner makes a compelling case for Google Glass on the tarmac, using his cool Dutch voice to instantaneously pull up preloaded gate information and scheduled flight times, as well as determine whether "there are any dangerous goods" on a flight, and more. Without obedient eyewear, Werner would need to exert more energy to procure all this. Had he been in the right position on the afternoon of December 31, he could have also recorded this.

The other theory in testing projects Glass as a uniquely valuable recording tool, and so by extension one conducive to good market research. This, too, seems sound. At least one AMS passenger has volunteered to look foolish and notable on her winding path from arrival to boarding, and that exact path – precise enough to include what she looks at and her "thinking out loud" – exists now as usable data in hands capable of making responsive, consumer-oriented changes.

It's encouraging stuff, both for flyers and for anyone obliviously mourning the "death of Glass." As Google will tell you, the Google Glass journey is not over. This story tells us that journey could soon run, in a real way, through travel.